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Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1986Fairness and the Assumptions of Economics2,462 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
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1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
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1989Scarcity effects on desirability: Mediated by assumed expensiveness?221 cited
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1982Viewer Miscomprehension of Televised Communication: Selected Findings80 cited
1992Deceptive Advertising: Behavioral Study of a Legal Concept54 cited
1993Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard53 cited
1988Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance45 cited
1982Viewer Miscomprehension of Televised Communication: Selected Findings41 cited
1986Affirmative Disclosure at the FTC: Strategic Dimensions33 cited

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Cited by

2013The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan28 cited
2017The effect of loyalty program expiration policy on consumer behavior28 cited
2015When and how should retailers rationalize the size and duration of price discounts?24 cited
2015Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter?22 cited
2014Your mileage may vary: Managing untargeted consumers’ reactions to promotions21 cited
2016Optimizing time-limited price promotions18 cited
2018I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions14 cited
2021The impact of scheduling styles on time-limited promotions: The moderating role of redemption frames13 cited
2011When a promotion is denied: the effects of decision stage on perceptions of promotion and price fairness8 cited