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Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses
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Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses (2019)Communicating with Voters on YouTube: Con…How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)How Does Brand-related User-g…Studying political microblogging: Twitter users in the 2010 Swedish election campaign (2011)Studying political microblogg…The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment (2007)The Effects of Negative Polit…Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions (2005)Striking a Responsive Chord: …Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad (1999)Corporate Credibility’s Role …Image repair discourse and crisis communication (1997)Image repair discourse and cr…Does Attack Advertising Demobilize the Electorate? (1994)Does Attack Advertising Demob…Attitudes and Attitude Change (1993)Attitudes and Attitude ChangeEstimating within-group interrater reliability with and without response bias. (1984)Estimating within-group inter…Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)Krippendorff, Klaus, Content …Intraclass correlations: Uses in assessing rater reliability. (1979)Intraclass correlations: Uses…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …A Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)Reliability of Content Analys…Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Statistical Theories of Mental Test Scores (1969)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)What Makes Teams Work: Group Effectiveness Research from the Shop Floor to the Executive Suite (1997)Answers to 20 Questions About Interrater Reliability and Interrater Agreement (2007)Is the CVI an acceptable indicator of content validity? Appraisal and recommendations (2007)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)The Presentation of Self in Everyday Life. (1956)Understanding Media: The Extensions of Man (1964)Users of the world, unite! The challenges and opportunities of Social Media (2009)Managing Brands in the Social Media Environment (2013)Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)The effect of social media communication on consumer perceptions of brands (2014)THE PROCESSING OF CRISIS AND NON‐CRISIS STRATEGIC ISSUES (1986)Legitimation endeavors: Impression management strategies used by an organization in crisis (1994)Accounts, excuses, and apologies: a theory of image restoration strategies (1995)An Analytic Framework for Crisis Situations: Better Responses From a Better Understanding of the Situation (1998)“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity (2008)The Handbook of Crisis Communication (2010)Coefficient Alpha and the Internal Structure of Tests (1951)Statistical principles in experimental design. (1962)Assessing the quality of reports of randomized clinical trials: Is blinding necessary? (1996)The job demands-resources model of burnout. (2001)A Guideline of Selecting and Reporting Intraclass Correlation Coefficients for Reliability Research (2016)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)A New Era of Minimal Effects? The Changing Foundations of Political Communication (2008)Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009)The Measurement of Observer Agreement for Categorical Data (1977)Schedule for Affective Disorders and Schizophrenia for School-Age Children-Present and Lifetime Version (K-SADS-PL): Initial Reliability and Validity Data (1997)Interrater reliability: the kappa statistic (2012)The Elaboration Likelihood Model of Persuasion (1986)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)A global survey of potential acceptance of a COVID-19 vaccine (2020)Rethinking validity and reliability in content analysis (1999)Inter-Coder Agreement for Computational Linguistics (2008)Drawing Valid Meaning from Qualitative Data: Toward a Shared Craft (1984)Content analysis: concepts, methods and applications (1997)Rumor has it: Identifying Misinformation in Microblogs (2011)
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References

  • 1960A Coefficient of Agreement for Nominal Scales42,335 cited
  • 1979Intraclass correlations: Uses in assessing rater reliability.23,882 cited
  • 1984Estimating within-group interrater reliability with and without response bias.4,773 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
  • 1955Reliability of Content Analysis: The Case of Nominal Scale Coding1,849 cited
  • 1997Image repair discourse and crisis communication1,404 cited
  • 1980Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980.1,201 cited
  • 2012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?1,044 cited
  • 2005Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions973 cited
  • 1993Attitudes and Attitude Change862 cited
  • 1999Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad708 cited
  • 2007The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment658 cited

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  • 1994Does Attack Advertising Demobilize the Electorate?627 cited
  • 2011Studying political microblogging: Twitter users in the 2010 Swedish election campaign599 cited
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