References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1994Are There Universal Aspects in the Structure and Contents of Human Values?5,803 cited
• 1997Dimensions of Brand Personality5,056 cited
• 1997Dimensions of Brand Personality4,046 cited
• 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
• 2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale850 cited
• 2006Destination Personality: An Application of Brand Personality to Tourism Destinations797 cited
• 2011Exciting red and competent blue: the importance of color in marketing735 cited
• 2000How Personality Makes a Difference684 cited
• 2010Brand personality of tourist destinations: An application of self-congruity theory629 cited
• 2009A new measure of brand personality606 cited
• 2010Effects of brand personality on brand trust and brand affect547 cited
• 2011The consumer psychology of brands544 cited
• 2017Authenticity in branding – exploring antecedents and consequences of brand authenticity489 cited
• 2005Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors