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Typology of advertising music components and consumers’ responses to the brand
16 references·0 citing·38 second hop
Typology of advertising music components and consumers’ responses to the brand (2019)Typology of advertising music components …It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales (2011)It's Got the Look: The Effect…Manipulations of fundamental and formant frequencies influence the attractiveness of human male voices (2004)Manipulations of fundamental …The do re mi's of everyday life: The structure and personality correlates of music preferences. (2003)The do re mi's of everyday li…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads (1991)The Differential Role of Char…Music, Mood, and Marketing (1990)Music, Mood, and MarketingMusic influences on mood and purchase intentions (1990)Music influences on mood and …The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Influence of Background Music on the Behavior of Restaurant Patrons (1986)The Influence of Background M…The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Content Analysis in Communication Research. (1952)Content Analysis in Communica…Atmospherics as a Marketing Tool (1974)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)Schema Congruity as a Basis for Product Evaluation (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Reshaping the Village Test for investigating service brand attachment (2014)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)The Impact of Television Advertising: Learning Without Involvement (1965)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. (2001)Society and the Adolescent Self-Image (1965)Comparative fit indexes in structural models. (1990)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires. (2004)Private traits and attributes are predictable from digital records of human behavior (2013)Research Methods in Psychology (2016)Philosophy in a New Key (1957)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions (1996)The influence of in-store music on wine selections. (1999)Store Atmospherics: A Multisensory Perspective (2014)Significance tests and goodness of fit in the analysis of covariance structures. (1980)How Advertising Works: What Do We Really Know? (1999)A Framework for Conceptual Contributions in Marketing (2011)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)Advances in Consumer Research (2025)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Mediating the Message: Theories of Influences on Mass Media Content (1995)Television, Audiences and Cultural Studies (2003)Tracing the development of teacher knowledge in a design seminar: Integrating content, pedagogy and technology (2005)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Mood States and Consumer Behavior: A Critical Review (1985)
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References

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  • 1997Dimensions of Brand Personality4,046 cited
  • 1952Content Analysis in Communication Research.3,099 cited
  • 2003The do re mi's of everyday life: The structure and personality correlates of music preferences.1,574 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 1986The Influence of Background Music on the Behavior of Restaurant Patrons936 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
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  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited
  • 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads474 cited
  • 2004Manipulations of fundamental and formant frequencies influence the attractiveness of human male voices423 cited
  • 2011It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales

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373 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation313 cited
  • 1990Music influences on mood and purchase intentions311 cited
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