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La netnographie : une nouvelle méthode d’enquête qualitative basée sur les communautés virtuelles de consommation
9 references·0 citing·48 second hopsampled
La netnographie : une nouvelle méthode d’enquête qualitative basée sur les communautés virtuelles de consommation (2004)La netnographie : une nouvelle méthode d’…The Anthropology of File Sharing: Consuming Napster As a Gift (2003)The Anthropology of File Shar…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …E-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)E-tribalized marketing?: the …La description dense (1998)La description denseInterpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories (1997)Interpreting Consumers: A Her…Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Market-Oriented Ethnography: …Hermeneutics and Consumer Research (1994)Hermeneutics and Consumer Res…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology (1989)Putting Consumer Experience B…Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)The Structure of Scientific Revolutions (1963)Judgment under Uncertainty: Heuristics and Biases (1975)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Metaphors We Live By (2003)Grounded theory, ethnography and phenomenology (2005)Communication as Culture: Essays on Media and Society (1992)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Life on the Screen: Identity in the Age of the Internet (1997)Intentional social action in virtual communities (2002)Motivations for sharing tourism experiences through social media (2014)Consumer engagement in online brand communities: a social media perspective (2015)Philosophy in a New Key. A Study in the Symbolism of Reason, Rite, and Art. (1944)The Interpretation of Cultures (1974)L'entretien semi-directif : à la frontière de la santé publique et de l'anthropologie (2010)A Framework for Studying Human Multimodal Communication (2013)Ce que la bande dessinée nous apprend de l’écriture sociologique (2016)Philosophische Untersuchungen (2022)Basics of Qualitative Research (1992)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)Truth and Method (1960)The Postmodern Condition: A Report on Knowledge (1984)Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Value co-creation: concept and measurement (2014)58. Contingency, Irony and Solidarity (2015)The Presentation of Self in Everyday Life. (1956)The Strength of Weak Ties (1973)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Towards Social Leverage of Sport Events (2006)The Transformation of the Innovation Process: How Digital Tools are Changing Work, Collaboration, and Organizations in New Product Development* (2020)Women, Fire, and Dangerous Things (1987)Flow: the psychology of optimal experience (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Understanding Service Convenience (2002)Advances in Consumer Research (2025)The Norm of Reciprocity: A Preliminary Statement (1960)Understanding Media: The Extensions of Man (1964)Possessions and the Extended Self (1988)File Sharing as a Form of Music Consumption (2005)How to manage consumer tribes (2011)Netnography as a tool for understanding customers: implications for service research and practice (2018)
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References

  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 1989Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology1,669 cited
  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 1997Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories1,142 cited
  • 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation1,027 cited
  • 1994Hermeneutics and Consumer Research487 cited
  • 1998La description dense366 cited
  • 2003The Anthropology of File Sharing: Consuming Napster As a Gift117 cited

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