SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women
16 references·0 citing·52 second hop
Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women (2019)Bridging advertising practitioner theorie…Gender stereotypes in advertising: a review of current research (2016)Gender stereotypes in adverti…Revisiting gender differences: What we know and what lies ahead (2014)Revisiting gender differences…Gender differences in mediated communication: Women connect more than do men (2013)Gender differences in mediate…A proposed model of online consumer behavior: Assessing the role of gender (2009)A proposed model of online co…A meta-analysis of gender roles in advertising (2009)A meta-analysis of gender rol…Gender Issues in Advertising An oversight synthesis of research: 1970-2002 (2003)Gender Issues in Advertising …Laddering theory, method, analysis, and interpretation. (2001)Laddering theory, method, ana…Gender Differences in Internet Use Patterns and Internet Application Preferences: A Two-Sample Comparison (2000)Gender Differences in Interne…Implications of a Systems Perspective for the Study of Creativity (1998)Implications of a Systems Per…Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis (1998)Gender Stereotypes in Adverti…Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…Copywriters' Implicit Theories of Communication: An Exploration (1995)Copywriters' Implicit Theorie…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Gender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…People's conceptions of intelligence. (1981)People's conceptions of intel…The Measurement and Appraisal of Adult Intelligence (4th ed.). (1958)Abilities: Their Structure, Growth, and Action (1974)A social-cognitive approach to motivation and personality. (1988)Emotional Intelligence (1990)The intelligence of emotional intelligence (1993)The Psychology Of Intelligence (2005)The psychoanalytic review (1932)Sex differences in same-sex friendship (1982)Life on the Screen: Identity in the Age of the Internet (1997)The effects of utilitarian and hedonic online shopping value on consumer preference and intentions (2006)MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites (2008)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Subjective well-being: Three decades of progress. (1999)Gender Differences in Preferences (2009)The effects of religion on consumer behavior: A conceptual framework and research agenda (2015)eWOM, revisit intention, destination trust and gender (2017)The value proposition of food delivery apps from the perspective of theory of consumption value (2021)In A Different Voice: Psychological Theory And Women's Development (1982)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Schema Congruity as a Basis for Product Evaluation (1989)Consumer Self-Confidence: Refinements in Conceptualization and Measurement (2001)The role of moderating factors in user technology acceptance (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Features of similarity. (1977)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Advances in Consumer Research (2025)Structural Equations with Latent Variables (1989)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across NationsCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations (Second Edition), by HofstedeGeert. Thousand Oaks, CA: Sage, 2001 (2002)Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017)Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage (2019)Basics of Qualitative Research (1992)Basics of Qualitative Research (1992)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Discovery of Grounded Theory (2017)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Explaining intention to use mobile chat services: moderating effects of gender (2005)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Content Analysis in Consumer Research (1977)A Means-End Chain Model Based on Consumer Categorization Processes (1982)The Role of Involvement in Attention and Comprehension Processes (1988)The Voice of the Customer (1993)Customer value: The next source for competitive advantage (1997)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here? (2004)What leaders need to know: A review of social and contextual factors that can foster or hinder creativity (2004)Beyond Big and Little: The Four C Model of Creativity (2009)
this work references cited by second hop

References

  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research3,091 cited
  • 2001Laddering theory, method, analysis, and interpretation.1,766 cited
  • 1998Implications of a Systems Perspective for the Study of Creativity1,504 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies790 cited
  • 1981People's conceptions of intelligence.747 cited
  • 2000Gender Differences in Internet Use Patterns and Internet Application Preferences: A Two-Sample Comparison705 cited
  • 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response655 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments645 cited
  • 2014Revisiting gender differences: What we know and what lies ahead613 cited
  • 2009A meta-analysis of gender roles in advertising520 cited
  • 2016Gender stereotypes in advertising: a review of current research482 cited
  • 2013Gender differences in mediated communication: Women connect more than do men394 cited
  • 2003Gender Issues in Advertising An oversight synthesis of research: 1970-2002353 cited
  • 2009A proposed model of online consumer behavior: Assessing the role of gender328 cited
  • 1995

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Copywriters' Implicit Theories of Communication: An Exploration
228 cited
  • 1998Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis223 cited
  • Cited by

    No citing works inside the corpus for this window.