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A framework to manage business-to-business branding strategies
16 references·5 citing·43 second hop
A framework to manage business-to-business branding strategies (2019)A framework to manage business-to-busines…A Framework for Conceptual Contributions in Marketing (2019)A Framework for Conceptual Co…Service-dominant logic 2025 (2016)Service-dominant logic 2025Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Moving from basic offerings to value-added solutions: Strategies, barriers and alignment (2008)Moving from basic offerings t…Co-creating brands: Diagnosing and designing the relationship experience (2008)Co-creating brands: Diagnosin…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Managing the co-creation of value (2007)Managing the co-creation of v…The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of brand image …The importance of brand equity to customer loyalty (2004)The importance of brand equit…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Brand equity in the business-to-business market (2003)Brand equity in the business-…Branding importance in business-to-business markets (2002)Branding importance in busine…Developing relationships in business networks (1995)Developing relationships in b…Power-Dependence Relations (1962)Power-Dependence RelationsStrategic Purchasing and Performance: the Role of Supply Chain Innovation, Technology Orientation, and R&D Effectiveness (2023)Strategic Purchasing and Perf…Value co-creation and new service performance: mediated by value-informed pricing (2021)Value co-creation and new ser…The impact of strategic competitive innovation on the financial performance of SMEs during COVID-19 pandemic period (2021)The impact of strategic compe…Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers (2021)Retailers with traits of cons…The effect of information technology assimilation on firm performance in B2B scenarios (2020)The effect of information tec…The Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously (2000)The strategic impact of external networks: subsidiary performance and competence development in the multinational corporation (2002)Firm resources and sustained competitive advantage (2004)Sustainable supply chain management and inter‐organizational resources: a literature review (2009)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1962Power-Dependence Relations6,258 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2007Managing the co-creation of value3,467 cited
  • 1995Developing relationships in business networks3,265 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 2016Service-dominant logic 20251,365 cited
  • 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 2008Co-creating brands: Diagnosing and designing the relationship experience696 cited
  • 2019A Framework for Conceptual Contributions in Marketing581 cited
  • 2002Branding importance in business-to-business markets442 cited
  • 2008Moving from basic offerings to value-added solutions: Strategies, barriers and alignment425 cited
  • 2003Brand equity in the business-to-business market416 cited

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2004
The importance of brand equity to customer loyalty
411 cited

Cited by

  • 2021The impact of strategic competitive innovation on the financial performance of SMEs during COVID-19 pandemic period89 cited
  • 2020The effect of information technology assimilation on firm performance in B2B scenarios41 cited
  • 2021Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers23 cited
  • 2023Strategic Purchasing and Performance: the Role of Supply Chain Innovation, Technology Orientation, and R&D Effectiveness17 cited
  • 2021Value co-creation and new service performance: mediated by value-informed pricing16 cited