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EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA
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EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA (2019)EVALUATION THE ROLE OF SALES PROMOTION IN…Tourists’ impulse buying behavior at duty-free shops: the moderating effects of time pressure and shopping involvement (2016)Tourists’ impulse buying beha…Motivation for online impulse buying: A two-factor theory perspective (2016)Motivation for online impulse…Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale (2016)Impulsive buying tendency: Me…Effects of Price Discounts and Bonus Packs on Online Impulse Buying (2014)Effects of Price Discounts an…The role of atmospheric cues in online impulse-buying behavior (2013)The role of atmospheric cues …Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product (2013)Consumers' personal values an…A meta-analysis of consumer impulse buying (2013)A meta-analysis of consumer i…Examining the role of advertising and sales promotions in brand equity creation (2011)Examining the role of adverti…Apparel product attributes, web browsing, and e-impulse buying on shopping websites (2011)Apparel product attributes, w…The impact of brand personality and sales promotions on brand equity (2009)The impact of brand personali…Consumer evaluations of sales promotion: the effect on brand choice (2005)Consumer evaluations of sales…Perceived appropriateness and its effect on quality, affect and behavior (2003)Perceived appropriateness and…Individual differences in impulse buying tendency: feeling and no thinking (2001)Individual differences in imp…Retailing hedonic consumption: A model of sales promotion of a leisure service (1996)Retailing hedonic consumption…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Is Impulse Purchasing Really a Useful Concept for Marketing Decisions? (1969)Is Impulse Purchasing Really …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(2019)Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Marketing management: analysis. planning. implementation and control (2000)Social media's slippery slope: challenges, opportunities and future research directions (2013)Exploring behavioural branding, brand love and brand co-creation (2016)Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach (2017)One More Time: How Do You Motivate Employees? (1976)What Constitutes a Theoretical Contribution? (1989)The Motivation to Work (2017)How do product recommendations affect impulse buying? An empirical study on WeChat social commerce (2018)Do digital celebrities' relationships and social climate matter? 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References

  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2001Individual differences in impulse buying tendency: feeling and no thinking748 cited
  • 2011Apparel product attributes, web browsing, and e-impulse buying on shopping websites554 cited
  • 2011Examining the role of advertising and sales promotions in brand equity creation491 cited
  • 2013The role of atmospheric cues in online impulse-buying behavior460 cited
  • 2013A meta-analysis of consumer impulse buying449 cited
  • 2009The impact of brand personality and sales promotions on brand equity235 cited
  • 1996Retailing hedonic consumption: A model of sales promotion of a leisure service233 cited
  • 2005Consumer evaluations of sales promotion: the effect on brand choice201 cited
  • 2016Motivation for online impulse buying: A two-factor theory perspective195 cited
  • 2003Perceived appropriateness and its effect on quality, affect and behavior192 cited
  • 2014Effects of Price Discounts and Bonus Packs on Online Impulse Buying148 cited
  • 1969Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?141 cited
  • 2016Tourists’ impulse buying behavior at duty-free shops: the moderating effects of time pressure and shopping involvement114 cited

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2016
Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale
100 cited
  • 2013Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product95 cited
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