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Symbolic and functional brand effects in the hedonic assessment of South African wines

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2007Segmenting the Wine Market Based on Price: Hedonic Regression when Different Prices mean Different Products175 cited

Cited by

2013How price demeans sighted assessments across user profiles9 cited
2012Nonlinear hedonic pricing: a confirmatory study of South African wines8 cited
2012ACCEPTANCE OF NATIONAL AND STORE BRANDS OF WINE BY SUPERMARKET CONSUMERS IN THE SOUTH OF CHILE5 cited
2012The hedonic valuation of South African wine brands4 cited
2013Flies in amber: Capturing brand equity-effects in South African rosé wines4 cited