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The Effect of Ingredient Item Depiction on the Packaging Frontal View on Pre- and Post-Consumption Product Evaluations
16 references·0 citing·47 second hop
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(1980)Heuristic versus systematic i…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. 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References

  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 2004Reflective and Impulsive Determinants of Social Behavior3,981 cited
  • 2006Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.2,589 cited
  • 2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics2,256 cited
  • 1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited

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1999
The relation of rational and experiential information processing styles to personality, basic beliefs, and the ratio-bias phenomenon.
1,252 cited
  • 2004Seeing things: consumer response to the visual domain in product design971 cited
  • 2009Flow Online: Lessons Learned and Future Prospects953 cited
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