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Evaluation and Measurement
16 references·1 citing·39 second hop
Evaluation and Measurement (2018)Evaluation and MeasurementCreating business value through corporate communication (2017)Creating business value throu…A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future (2016)A systematic review of 40 yea…Breaking the measurement and evaluation deadlock: a new approach and model (2015)Breaking the measurement and …Public Relations and Communication Management: Current Trends and Emerging Topics (2014)Public Relations and Communic…Emerging international standards for measurement and evaluation of public relations: A critical analysis (2014)Emerging international standa…The evolution of public relations measurement and evaluation (2012)The evolution of public relat…Standardization in Public Relations Measurement and Evaluation (2011)Standardization in Public Rel…Congressional Agenda-Building: Examining the Influence of Congressional Communications from the Speaker of the House (2011)Congressional Agenda-Building…The Future of Excellence in Public Relations and Communication Management (2009)The Future of Excellence in P…Evaluation Theory, Models, and Applications (2008)Evaluation Theory, Models, an…Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication (2008)Corporate Communication Revis…Defining Strategic Communication (2007)Defining Strategic Communicat…Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (2002)Excellent Public Relations an…What Have You Done For Me Lately? Exploring Effectiveness in Public Relations (1997)What Have You Done For Me Lat…Using Research in Public Relations: Applications to Program Management (1996)Using Research in Public Rela…Effective Public Relations (1967)Effective Public RelationsEffective Financial Communication (2024)Effective Financial Communica…Experimental and Quasi-Experimental Designs for Research (1963)Rethinking programme evaluation in health professions education: beyond ‘did it work?’ (2013)Assessment in Gifted Education: A Review of the Literature From 2005 to 2016 (2017)Emergency remote teaching during Coronavirus pandemic: the current trend and future directive at Middle East College Oman (2020)The Structure of Scientific Revolutions (1963)Outline of a Theory of Practice (1977)Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management (2012)Communication Theory: An Underrated Pillar on Which Strategic Communication Rests (2018)Strategic Communication: Defining the Field and its Contribution to Research and Practice (2018)Diffusion of Innovations 1 (2019)Public relations: Strategies and tactics (1992)The balanced scorecard: Translating strategy into action (1997)Communication evaluation and measurement (2017)Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data (2018)Content Analysis for the Social Sciences and Humanities. (1970)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Framing: Toward Clarification of a Fractured Paradigm (1993)Beyond liking or following: Understanding public engagement on social networking sites in China (2012)Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)CSR-Washing is Rare: A Conceptual Framework, Literature Review, and Critique (2015)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Writing Integrative Literature Reviews: Guidelines and Examples (2005)A bibliometric analysis of dialogue and digital dialogic research: mapping the knowledge construction and invisible colleges in public relations research (2018)Status of internal communication research in public relations: An analysis of published articles in nine scholarly journals from 1970 to 2019 (2020)Three Approaches to Qualitative Content Analysis (2005)Strategic management a stakeholder approach (2010)“Who am I? Who are we?” Understanding the impact of family business identity on the development of individual and family identity in business families (2019)How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany (2020)Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Handlungsfelder und Wertschöpfung (2022)Focus Groups in Health Research (1998)Government-community relationships: extending the relational theory of public relations (2001)Transparency in government communication (2007)Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function (2006)Problem Solving and Communicative Action: A Situational Theory of Problem Solving (2011)Relationship management in public relations: dimensions of an organization-public relationship (1998)Explicating Relationship Management as a General Theory of Public Relations (2003)How companies cultivate relationships with publics on social network sites: Evidence from China and the United States (2011)Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites (2014)Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes (2014)
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References

  • 2007Defining Strategic Communication1,279 cited
  • 2002Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries976 cited
  • 1967Effective Public Relations969 cited
  • 2008Evaluation Theory, Models, and Applications594 cited
  • 2009The Future of Excellence in Public Relations and Communication Management269 cited
  • 1996Using Research in Public Relations: Applications to Program Management181 cited
  • 2011Congressional Agenda-Building: Examining the Influence of Congressional Communications from the Speaker of the House138 cited
  • 2017Creating business value through corporate communication137 cited
  • 2012The evolution of public relations measurement and evaluation116 cited
  • 2016A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future108 cited
  • 1997What Have You Done For Me Lately? Exploring Effectiveness in Public Relations89 cited
  • 2014Public Relations and Communication Management: Current Trends and Emerging Topics79 cited
  • 2011Standardization in Public Relations Measurement and Evaluation75 cited
  • 2014Emerging international standards for measurement and evaluation of public relations: A critical analysis74 cited

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  • 2008Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication73 cited
  • 2015Breaking the measurement and evaluation deadlock: a new approach and model61 cited
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    • 2024Effective Financial Communication13 cited