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A product-centric data mining algorithm for targeted promotions
16 references·1 citing·55 second hop
A product-centric data mining algorithm for targeted promotions (2019)A product-centric data mining algorithm f…The Future of Retailing (2017)The Future of RetailingPsychological targeting as an effective approach to digital mass persuasion (2017)Psychological targeting as an…Modelling and Forecasting Customer Navigation in Intelligent Retail Environments (2017)Modelling and Forecasting Cus…Fundamental patterns of in-store shopper behavior (2017)Fundamental patterns of in-st…Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices (2016)Internet or store? An ethnogr…Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)Customer relationship managem…Big data analytics in E-commerce: a systematic review and agenda for future research (2016)Big data analytics in E-comme…Gaining competitive intelligence from social media data (2015)Gaining competitive intellige…Exploring the role of customer relationship management (CRM) systems in customer knowledge creation (2013)Exploring the role of custome…Measuring and Managing Returns from Retailer-Customized Coupon Campaigns (2011)Measuring and Managing Return…Antecedents of customer loyalty: An empirical synthesis and reexamination (2011)Antecedents of customer loyal…Sales Promotion Models (2008)Sales Promotion ModelsApplication of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …The inter-store mobility of supermarket shoppers (2002)The inter-store mobility of s…Proceedings of the 2nd ACM conference on Electronic commerce (2000)Proceedings of the 2nd ACM co…Competitive location-based mobile coupon targeting strategy (2020)Competitive location-based mo…Defining and Estimating a Trading Area (1964)Sociological Methodology 1982 (1983)The Price Knowledge and Search of Supermarket Shoppers (1990)The effect of multi-purpose shopping on pricing and location strategy for grocery stores (2004)Multichannel retailing: A case study of early experiences (2005)The Cyclicality of Sales, Regular and Effective Prices: Business Cycle and Policy Implications (2015)Customer lifetime value: Marketing models and applications (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)Analytics for Customer Engagement (2010)Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment (2015)A Dynamic Theory of Organizational Knowledge Creation (1994)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Knowledge management, customer relationship management and innovation capabilities (2020)SMEs navigating COVID-19: The influence of social capital and dynamic capabilities on organizational resilience (2022)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The theory of planned behavior (1991)The Commitment-Trust Theory of Relationship Marketing (1994)An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context (2016)The Relationship between Service Quality, Customer Satisfaction and Customer Loyalty: An Investigation in Vietnamese Retail Banking Sector (2016)The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019)Impulse buying: Modeling its precursors (1998)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Econometric Analysis of Cross Section and Panel Data (2001)Do Targeted Discount Offers Serve as Advertising? 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References

  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 2017The Future of Retailing1,192 cited
  • 2017Psychological targeting as an effective approach to digital mass persuasion892 cited
  • 2016Big data analytics in E-commerce: a systematic review and agenda for future research684 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2013Exploring the role of customer relationship management (CRM) systems in customer knowledge creation321 cited
  • 2011Antecedents of customer loyalty: An empirical synthesis and reexamination308 cited
  • 2002The inter-store mobility of supermarket shoppers236 cited
  • 2016Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research228 cited
  • 2011Measuring and Managing Returns from Retailer-Customized Coupon Campaigns132 cited
  • 2015Gaining competitive intelligence from social media data109 cited
  • 2017Fundamental patterns of in-store shopper behavior104 cited
  • 2016Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices98 cited
  • 2000Proceedings of the 2nd ACM conference on Electronic commerce78 cited

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  • 2008Sales Promotion Models70 cited
  • 2017Modelling and Forecasting Customer Navigation in Intelligent Retail Environments55 cited
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    • 2020Competitive location-based mobile coupon targeting strategy25 cited