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Mobil Alışveriş Uygulamaları Bildirimlerine Karşı Tüketici Tutumları Hakkında Bir Araştırma (A Study on Consumer Attitudes Against Mobile Shopping Applications Notifications)
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Mobil Alışveriş Uygulamaları Bildirimlerine Karşı Tüketici Tutumları Hakkında Bir Araştırma (A Study on Consumer Attitudes Against Mobile Shopping Applications Notifications) (2019)Mobil Alışveriş Uygulamaları Bildirimleri…The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective (2016)The effect of mobile retailin…An empirical study of the cross-channel effects between web and mobile shopping channels (2015)An empirical study of the cro…Mobile marketing research: The-state-of-the-art (2009)Mobile marketing research: Th…Mobile Advertising: Does it Work for Everyone? (2009)Mobile Advertising: Does it W…Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes (2008)Mobile Advertising in Differe…Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…How do Japanese consumers perceive wireless ads? A multivariate analysis (2004)How do Japanese consumers per…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…Building customer trust in mobile commerce (2003)Building customer trust in mo…Permission-based mobile advertising (2002)Permission-based mobile adver…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models (2008)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)The resolution of conflict;: Constructive and destructive processes (1973)Building consumer trust online (1999)Trust online (2000)Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations (2006)Trust and risk in e-government adoption (2008)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)The theory of planned behavior (1991)Innovative mobile marketing via smartphones (2012)Modeling users’ acceptance of mobile services (2012)Diffusion of Innovations 1 (2019)Making the Most of B2C Wireless (2001)The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)Emerging Value Propositions For M-Commerce (1970)Strategy and the new economics of information (1999)The mobile commerce value chain: analysis and future developments (2002)Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005)The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value (2018)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)The effects of relationship quality and switching barriers on customer loyalty (2010)A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention (2013)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Marketing Research (1970)Understanding Attitudes and Predicting Social Behavior (1980)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,691 cited
  • 1996Advertising Value and Advertising on the Web1,368 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,196 cited
  • 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study863 cited
  • 2003Building customer trust in mobile commerce644 cited
  • 2002Permission-based mobile advertising606 cited
  • 2004Diffusion and success factors of mobile marketing521 cited
  • 2004Mobile marketing: the role of permission and acceptance376 cited
  • 2016The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective359 cited
  • 2009Mobile marketing research: The-state-of-the-art282 cited
  • 2004How do Japanese consumers perceive wireless ads? A multivariate analysis193 cited
  • 2015An empirical study of the cross-channel effects between web and mobile shopping channels152 cited
  • 2008Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes43 cited
  • 2009Mobile Advertising: Does it Work for Everyone?21 cited

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