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Services marketing practices in diverse cultures: Canada compared to Qatar
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Services marketing practices in diverse cultures: Canada compared to Qatar (2019)Services marketing practices in diverse c…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Cross-Cultural Organizational Behavior (2006)Cross-Cultural Organizational…The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior (2005)The Performance Implications …Whither Services Marketing? (2004)Whither Services Marketing?Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices (2002)How Firms Relate to Their Mar…The role of national culture in international marketing research (2001)The role of national culture …Managing Market Relationships (2000)Managing Market RelationshipsCharting New Directions for Marketing (1999)Charting New Directions for M…THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE (1996)THE APPLICATION OF CLUSTER AN…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…No business is an island: The network concept of business strategy (1989)No business is an island: The…A Service Quality Model and its Marketing Implications (1984)A Service Quality Model and i…Toward a Concept of Domesticated Markets (1979)Toward a Concept of Domestica…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Organizational Strategy, Structure, and Process (1978)Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)The Concept of Corporate Strategy (1987)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research (2017)Studying configurations with qualitative comparative analysis: Best practices in strategy and organization research (2018)A Service‐Orientated Approach to Marketing of Services (1978)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)The Structure of Scientific Revolutions (1963)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Adopting a service logic for marketing (2006)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)From goods to service(s): Divergences and convergences of logics (2008)The Discovery of Grounded Theory (2017)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)An Evolutionary Theory of Economic Change. 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  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1984A Service Quality Model and its Marketing Implications6,560 cited
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  • 1996THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE2,383 cited
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  • 1979Toward a Concept of Domesticated Markets621 cited
  • 1999Charting New Directions for Marketing516 cited
  • 2002

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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
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