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When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing

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703 cited

2012It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness671 cited

2009The specificity of luxury management: Turning marketing upside down644 cited

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2022Differentiated Consumer Forgiveness for Different Corporate Social Irresponsibility Domains: The Moderating Role of Corporate Reputation and Patriotism22 cited
2023The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness5 cited