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Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival
16 references·1 citing·41 second hop
Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival (2020)Experiential branded app engagement and b…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…Customer Engagement (2011)Customer EngagementCustomer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance1 (2007)How Habit Limits the Predicti…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 (1992)Extrinsic and Intrinsic Motiv…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Emotion And Adaptation (1991)Emotion And AdaptationCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…An approach to environmental psychology (1974)An approach to environmental …Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM (2024)Utilitarian and Hedonic Value…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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(1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Stress: Appraisal and Coping (2013)
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References

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  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
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2,211 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
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    • 2024Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM25 cited