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Clutter and Serial Order Redefined and Retested
14 references·16 citing·39 second hop
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this work references cited by second hop

References

  • 1972The Agenda-Setting Function of Mass Media9,514 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
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  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1977The emergence of American political issues : the agenda-setting function of the press495 cited
  • 2015Cognitive Psychology and Information Processing249 cited
  • 1988The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall202 cited
  • 1902Grundzuge der Psychologie141 cited

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Cited by

  • 2008Persuasive Design of Destination Web Sites: An Analysis of First Impression353 cited
  • 2003Factors Affecting Online Advertising Recall: A Study of Students246 cited
  • 2003Humour effect on memory and attitude: moderating role of product involvement131 cited
  • 2018Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in117 cited
  • 2008Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies115 cited
  • 2000The impact and effectiveness of advertisements in a sports arena78 cited
  • 2004Advertising Theory: Reconceptualizing the Building Blocks75 cited
  • 2001Commercial Liking and Memory: Moderating Effects of Product Categories58 cited
  • 2009How Clutter Affects Advertising Effectiveness54 cited
  • 2015Consumers' emotional responses to the Christmas TV advertising of four retail brands45 cited
  • 2013More Mutter About Clutter39 cited
  • 2003Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl37 cited
  • 2014What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings32 cited
  • 2015Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames31 cited
  • 2016Limited-Interruption Advertising In Digital-Video Content31 cited
  • 2011Competing for consumer memory in television advertising30 cited