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Relationship between brand association and customer loyalty: The case of online retail industry
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Relationship between brand association and customer loyalty: The case of online retail industry (2020)Relationship between brand association an…Business Research Methods (2022)Business Research MethodsPLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityManaging Brand Equity (1991)Managing Brand EquityManaging brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Strategic Market Management (1984)Strategic Market ManagementAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains (2022)Cause-related marketing and i…Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis (2021)Effectiveness of Loyalty Prog…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)What is coefficient alpha? An examination of theory and applications. (1993)The C-OAR-SE procedure for scale development in marketing (2002)How destination image and evaluative factors affect behavioral intentions? (2006)How Reliable are Measurement Scales? External Factors with Indirect Influence on Reliability Estimators (2015)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)
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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
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  • 2021Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis38 cited
  • 2022Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains16 cited