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• 2012How publics use social media to respond to blame games in crisis communication: The Love Parade tragedy in Duisburg 2010118 cited
• 2015The Effect of Relationships on Reputation and Reputation on Relationships: A Cognitive, Behavioral Study105 cited
• 2014Agile public relations planning: The Reflective Communication Scrum97 cited
• 2000Enhancing motivation, ability, and opportunity to process public relations messages96 cited
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• 1999Newsgroups, activist publics, and corporate apologia: The case of Intel and its Pentium chip95 cited
• 2012Understanding strategy in communication management69 cited
• 1998A semiotic approach to the internal functioning of publics: implications for strategic communication and public relations62 cited
• 2012Public Segmentation and Government–Public Relationship Building: A Cluster Analysis of Publics in the United States and 19 European Countries61 cited
• 2014Optimizing employee engagement with internal communication : a social exchange perspective