Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Study on influential role of celebrity credibility on consumer risk perceptions

16 references·5 citing·44 second hop

FromToDepth

this work references cited by second hop

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1986The Elaboration Likelihood Model of Persuasion8,811 cited
2001Consumer perceived value: The development of a multiple item scale6,635 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1999Celebrity Endorsement: A Literature Review1,734 cited
1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
1979Endorser Effectiveness by Product Type816 cited
1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
2016The effectiveness of celebrity endorsements: a meta-analysis599 cited
1984Source factors and the elaboration likelihood model of persuasion476 cited
1982The Credibility of Physically Attractive Communicators: A Review459 cited
2006The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

378 cited

2016Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions359 cited

2019The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective256 cited

Cited by

2022Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention129 cited
2020A model of intention to use official COVID-19 websites19 cited
2024The influence of celebrity endorsement on the purchase behavior of brands and product categories16 cited
2022Investigating Impulse Buying Behavior in Live Streaming Commerce: The Role of Social Presence13 cited
2021Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth12 cited