Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

From Marketing to, to Marketing with Consumers

16 references·1 citing·38 second hop

FromToDepth

this work references cited by second hop

References

1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1996The Art of Case Study Research15,826 cited
2003Evolving to a New Dominant Logic for Marketing14,777 cited
1995The Theory of the Growth of the Firm13,774 cited
1997The Knowledge-creating company: How Japanese companies create the dynamics of innovation13,156 cited
2004Research Methodology: Methods and Techniques10,166 cited
2007Service-dominant logic: continuing the evolution7,615 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
2005Organizing and the Process of Sensemaking6,948 cited
2008InterViews learning the craft of qualitative research interviewing6,725 cited
1972Principles of Marketing5,587 cited
1996Sampling for qualitative research4,289 cited
2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
2007Wikinomics: how mass collaboration changes everything3,367 cited
1995

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Developing relationships in business networks

3,265 cited

Cited by

2013Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices11 cited