References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
• 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
• 2000The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value803 cited
• 2000Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables612 cited
• 1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
• 2004Packaging and purchase decisions563 cited
• 2006Consumer perceptions of product packaging560 cited
• 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited
• 2001Packaging communication: attentional effects of product imagery482 cited
• 2000The verbal and visual components of package design