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Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands
16 references·2 citing·37 second hop
Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands (2020)Who, Moi? Exploring the Fit Between Celeb…Advances in Consumer Research (2025)Advances in Consumer ResearchAffective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness (2012)It Is a Match: The Impact of …The anatomy of the luxury fashion brand (2009)The anatomy of the luxury fas…Nostalgia (2008)NostalgiaExploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes (1993)Nostalgia and Consumption Pre…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The Credibility of Physically Attractive Communicators: A Review (1982)The Credibility of Physically…Yearning for Yesterday: A Sociology of Nostalgia. (1980)Yearning for Yesterday: A Soc…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…Perception in chess (1973)Perception in chessCommunication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement (2022)Impact of Antecedents of Cele…Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021)Social media advertising endo…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? 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(1972)The processes of causal attribution. (1973)Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)A New Era of Minimal Effects? The Changing Foundations of Political Communication (2008)Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Narratives of Organizational Identity and Identification: A Case Study of Hegemony and Resistance (2002)Nostalgia: Content, triggers, functions. (2006)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
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  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
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  • 2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
  • 2009The anatomy of the luxury fashion brand

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566 cited
  • 2008Nostalgia536 cited
  • 1982The Credibility of Physically Attractive Communicators: A Review459 cited
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    • 2021Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity120 cited
    • 2022Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement14 cited