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Effect of Design Elements for Social Media Ads on Consumer's Purchasing Decision
16 references·0 citing·46 second hop
Effect of Design Elements for Social Media Ads on Consumer's Purchasing Decision (2020)Effect of Design Elements for Social Medi…Investigating the impact of social media advertising features on customer purchase intention (2018)Investigating the impact of s…Social media marketing: Comparative effect of advertisement sources (2017)Social media marketing: Compa…Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016)Predicting positive user resp…Measuring Consumers’ Engagement With Brand-Related Social-Media Content (2016)Measuring Consumers’ Engageme…Elements of strategic social media marketing: A holistic framework (2016)Elements of strategic social …A social commerce investigation of the role of trust in a social networking site on purchase intentions (2016)A social commerce investigati…Pictures Speak Louder than Words: Motivations for Using Instagram (2015)Pictures Speak Louder than Wo…From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)From Social to Sale: The Effe…Advertising in social media: a review of empirical evidence (2015)Advertising in social media: …Social media's slippery slope: challenges, opportunities and future research directions (2013)Social media's slippery slope…Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)Social media technology usage…Employer branding: employer attractiveness and the use of social media (2013)Employer branding: employer a…To be or not to be in social media: How brand loyalty is affected by social media? (2012)To be or not to be in social …Building Strong Brands (1995)Building Strong BrandsImages in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…Principles of Marketing (1972)Principles of MarketingA Theory of Semiotics (1976)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Rhetoric of Motives (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Firm Resources and Sustained Competitive Advantage (1991)Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective (2017)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The Strength of Weak Ties (1973)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)Consumer behavior in social commerce: A literature review (2016)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)How Advertising Works: What Do We Really Know? (1999)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Principles and Practice of Structural Equation Modeling (2012)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2019)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)The partial least squares approach for structural equation modeling. (1998)Users of the world, unite! The challenges and opportunities of Social Media (2009)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions (2020)See now, act now: How to interact with customers to enhance social commerce engagement? (2020)User Acceptance of Information Technology: Toward A Unified View1 (2003)Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic (2020)Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator (2022)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1972Principles of Marketing5,587 cited
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  • 2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior1,006 cited
  • 2018Investigating the impact of social media advertising features on customer purchase intention910 cited
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  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric790 cited
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  • 2016Measuring Consumers’ Engagement With Brand-Related Social-Media Content544 cited
  • 2013Employer branding: employer attractiveness and the use of social media457 cited

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  • 2013Social media's slippery slope: challenges, opportunities and future research directions368 cited
  • 2015Advertising in social media: a review of empirical evidence362 cited
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