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A first step in unraveling synced advertising effectiveness
16 references·2 citing·52 second hop
A first step in unraveling synced advertising effectiveness (2020)A first step in unraveling synced adverti…Planning and Conducting Experimental Advertising Research and Questionnaire Design (2017)Planning and Conducting Exper…Online Behavioral Advertising: A Literature Review and Research Agenda (2017)Online Behavioral Advertising…Increasing the Power of Your Study by Increasing the Effect Size (2017)Increasing the Power of Your …The Importance of Trust for Personalized Online Advertising (2015)The Importance of Trust for P…Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015)Advertising Repetition: A Met…Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe (2013)Understanding online behaviou…Customization of online advertising: The role of intrusiveness (2013)Customization of online adver…Identifying careless responses in survey data. (2012)Identifying careless response…Media Multitasking Behavior: Concurrent Television and Computer Usage (2011)Media Multitasking Behavior: …Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Instructional manipulation ch…TELEVISION AND WEB ADVERTISING SYNERGIES (2004)TELEVISION AND WEB ADVERTISIN…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues (1994)Measuring the Affective and C…Effects of message Repetition on Argument Processing, Recall, and Persuasion (1989)Effects of message Repetition…Advertising Repetition: A Critical Review of Wearin and Wearout (1988)Advertising Repetition: A Cri…Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond (1986)Situational Effects of Advert…Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising (2023)Brand Match vs. Mismatch and …Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness? 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References

  • 2012Identifying careless responses in survey data.3,840 cited
  • 2009Instructional manipulation checks: Detecting satisficing to increase statistical power3,489 cited
  • 1994Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues859 cited
  • 2017Online Behavioral Advertising: A Literature Review and Research Agenda606 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited
  • 2015The Importance of Trust for Personalized Online Advertising527 cited
  • 1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond356 cited
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  • 2004TELEVISION AND WEB ADVERTISING SYNERGIES306 cited
  • 2013Customization of online advertising: The role of intrusiveness283 cited
  • 2011Media Multitasking Behavior: Concurrent Television and Computer Usage280 cited
  • 2017Increasing the Power of Your Study by Increasing the Effect Size252 cited
  • 2013

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Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
238 cited
  • 2017Planning and Conducting Experimental Advertising Research and Questionnaire Design234 cited
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    • 2022Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?11 cited
    • 2023Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising10 cited