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Importancia de la estrategia de comunicación y su relación con el insight para conseguir la eficacia publicitaria: el caso de España
14 references·0 citing·44 second hop
Importancia de la estrategia de comunicación y su relación con el insight para conseguir la eficacia publicitaria: el caso de España (2020)Importancia de la estrategia de comunicac…The Delphi Technique: Making Sense of Consensus (2020)The Delphi Technique: Making …Importancia de los ‘insights’ en el proceso estratégico y creativo de las campañas publicitarias (2020)Importancia de los ‘insights’…Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness (2019)Effective communication model…EL MÉTODO DELPHI EN LA INVESTIGACIÓN ACTUAL EN EDUCACIÓN: UNA REVISIÓN TEÓRICA Y METODOLÓGICA (2017)EL MÉTODO DELPHI EN LA INVEST…Case Study Research and Applications: Design and Methods (2017)Case Study Research and Appli…Empleo del método Delphi y su empleo en la investigación en comunicación y educación (2014)Empleo del método Delphi y su…What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006 (2009)What makes a good case study?…Using the Delphi Technique in Normative Planning Research: Methodological Design Considerations (2008)Using the Delphi Technique in…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Account Planners' Views on How Their Work Is and Should Be Evaluated (2003)Account Planners' Views on Ho…The Delphi technique as a forecasting tool: issues and analysis (1999)The Delphi technique as a for…Las claves de la publicidad (1995)Las claves de la publicidadCase Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…An Experimental Application of the DELPHI Method to the Use of Experts (1963)the delphi method: techniques and applications (1975)The Delphi method as a research tool: an example, design considerations and applications (2004)Impact of Educational Stage in the Application of Flipped Learning: A Contrasting Analysis with Traditional Teaching (2019)Factors that favor or hinder the acquisition of a digital culture in large organizations in Chile (2023)Improvement of Academic Analytics Processes Through the Identification of the Main Variables Affecting Early Dropout of First-Year Students in Technical Degrees. 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References

  • 2017Case Study Research and Applications: Design and Methods9,643 cited
  • 2020The Delphi Technique: Making Sense of Consensus4,498 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 1999The Delphi technique as a forecasting tool: issues and analysis2,513 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 1985Case Research in Marketing: Opportunities, Problems, and a Process1,557 cited
  • 2009What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006338 cited
  • 2017EL MÉTODO DELPHI EN LA INVESTIGACIÓN ACTUAL EN EDUCACIÓN: UNA REVISIÓN TEÓRICA Y METODOLÓGICA159 cited
  • 2008Using the Delphi Technique in Normative Planning Research: Methodological Design Considerations151 cited
  • 2014Empleo del método Delphi y su empleo en la investigación en comunicación y educación145 cited
  • 1995Las claves de la publicidad136 cited
  • 2003Account Planners' Views on How Their Work Is and Should Be Evaluated37 cited
  • 2019Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness18 cited
  • 2020Importancia de los ‘insights’ en el proceso estratégico y creativo de las campañas publicitarias

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