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Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector
16 references·0 citing·42 second hop
Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector (2020)Customer brand engagement impact on brand…Consumer engagement in online brand communities: a social media perspective (2015)Consumer engagement in online…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Demystifying customer brand e…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Engagement, telepresence and …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)The role played by perceived …Collaborating to create: The Internet as a platform for customer engagement in product innovation (2005)Collaborating to create: The …Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…The Theory of Buyer Behavior (1971)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Disconfirmation of consumer expectations through product trial. 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How credibility and parasocial interaction influence purchase intentions (2019)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Marketing management: analysis. planning. implementation and control (2000)\nThe use of partial least squares path modeling in international marketing (2009)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration (2008)Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance (2012)From e-commerce to social commerce: A close look at design features (2012)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Social media in marketing: A review and analysis of the existing literature (2017)The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)Service-dominant logic: continuing the evolution (2007)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Possessions and the Extended Self (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 2005The role played by perceived usability, satisfaction and consumer trust on website loyalty1,684 cited
  • 2010Demystifying customer brand engagement: Exploring the loyalty nexus1,414 cited
  • 2005Collaborating to create: The Internet as a platform for customer engagement in product innovation1,406 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited

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2009
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
1,310 cited
  • 2015Consumer engagement in online brand communities: a social media perspective1,242 cited
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