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The Influence of Marketing, Promotion and Reputation Strategies on Purchasing Decisions in Savings and Loans Cooperatives in South Tangerang
12 references·0 citing·53 second hop
The Influence of Marketing, Promotion and Reputation Strategies on Purchasing Decisions in Savings and Loans Cooperatives in South Tangerang (2020)The Influence of Marketing, Promotion and…Modeling the impact of product quality on dynamic pricing and advertising policies (2020)Modeling the impact of produc…Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising (2020)Dynamic Right-Slanted Fonts I…Customer information resources advantage, marketing strategy and business performance: A market resources based view (2020)Customer information resource…Optimal design of promotion based demand management strategies in urban rail systems (2019)Optimal design of promotion b…How rational thinking style affects sales promotion effectiveness (2019)How rational thinking style a…How do product quality uncertainties affect the sharing economy platforms with risk considerations? A mean-variance analysis (2019)How do product quality uncert…Cheers in China! International marketing strategies of Spanish wine exporters (2019)Cheers in China! Internationa…Consumer sophistication, word-of-mouth and “False” promotions (2018)Consumer sophistication, word…Product Quality as Factors and Measures for New Product Development Success in Indian Manufacturing Industries (2017)Product Quality as Factors an…Delegating pricing power to customers: Pay What You Want or Name Your Own Price? (2017)Delegating pricing power to c…Marketing Management: A Relationship Approach (2002)Marketing Management: A Relat…Consumer behaviour and marketing strategy (1999)Consumer behaviour and market…The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses (2021)Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education (2024)Risk Aversion and Incentive Effects (2002)z-Tree: Zurich toolbox for ready-made economic experiments (2007)Business Model Innovation: Opportunities and Barriers (2009)Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms (2017)The influence of external reference price strategies in a nonprofit arts organization's “pay‐what‐you‐want” setting (2020)Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing (2022)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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References

  • 2020Customer information resources advantage, marketing strategy and business performance: A market resources based view459 cited
  • 1999Consumer behaviour and marketing strategy429 cited
  • 2002Marketing Management: A Relationship Approach244 cited
  • 2019How do product quality uncertainties affect the sharing economy platforms with risk considerations? A mean-variance analysis133 cited
  • 2020Modeling the impact of product quality on dynamic pricing and advertising policies68 cited
  • 2020Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising52 cited
  • 2017Delegating pricing power to customers: Pay What You Want or Name Your Own Price?50 cited
  • 2019How rational thinking style affects sales promotion effectiveness50 cited
  • 2019Optimal design of promotion based demand management strategies in urban rail systems33 cited
  • 2019Cheers in China! International marketing strategies of Spanish wine exporters33 cited
  • 2018Consumer sophistication, word-of-mouth and “False” promotions15 cited
  • 2017Product Quality as Factors and Measures for New Product Development Success in Indian Manufacturing Industries11 cited

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