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Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence
16 references·1 citing·34 second hop
Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence (2020)Brand Experience Clustering and Depiction…The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …Brand equity, brand loyalty and consumer satisfaction (2011)Brand equity, brand loyalty a…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)Effects of consumer perceptio…Gratitude, Like Other Positive Emotions, Broadens and Builds (2004)Gratitude, Like Other Positiv…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The experience economy: work is theatre & every business a stage (1999)The experience economy: work …Experiential Marketing (1999)Experiential MarketingExperiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Antecedents and Consequen…Principles of Marketing (1972)Principles of MarketingThe Effect of Leadership Style and Competence on Performance with Job Satisfaction as An Intervening Variable (2023)The Effect of Leadership Styl…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Prospect theory: An analysis of decision under risk (1988)Marketing management: analysis. planning. implementation and control (2000)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)
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References

  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1972Principles of Marketing5,587 cited
  • 1993The Antecedents and Consequences of Customer Satisfaction for Firms4,607 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1999Experiential Marketing2,989 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 2011Brand equity, brand loyalty and consumer satisfaction830 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited
  • 2004

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Gratitude, Like Other Positive Emotions, Broadens and Builds
717 cited
  • 2011The role of brand experience and affective commitment in determining brand loyalty580 cited
  • Cited by

    • 2023The Effect of Leadership Style and Competence on Performance with Job Satisfaction as An Intervening Variable1 cited