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An evolutionary game theoretic model for analyzing retailers’ behavior when introducing economy and premium private labels
16 references·7 citing·48 second hop
An evolutionary game theoretic model for analyzing retailers’ behavior when introducing economy and premium private labels (2020)An evolutionary game theoretic model for …Price and quality decisions in dual-channel supply chains (2016)Price and quality decisions i…Game Theory, Introduction to (2013)Game Theory, Introduction toAn Introduction to Game Theory (2013)An Introduction to Game TheoryProliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice (2010)Proliferating Private-Label P…A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A game theoretic approach to …Private Label Strategy: How to Meet the Store Brand Challenge (2008)Private Label Strategy: How t…Private Label Strategy: How to Meet the Store Brand Challenge (2007)Private Label Strategy: How t…Private label positioning: Quality versus feature differentiation from the national brand (2006)Private label positioning: Qu…Impact of product pricing and timing of investment decisions on supply chain co-opetition (2006)Impact of product pricing and…Consumer perceptions of store brands versus national brands (2005)Consumer perceptions of store…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Introduction to game theory (2004)Introduction to game theoryConsumer evaluations of store brands: effects of store image and product attributes (2003)Consumer evaluations of store…Investigating Category Pricing Behavior at a Retail Chain (2002)Investigating Category Pricin…Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics (2001)Consumer perceptions of priva…Why Store Brand Penetration Varies by Retailer (1997)Why Store Brand Penetration V…An evolutionary game-theoretic approach for analysis of green innovation and environmental performance of tech firms under stakeholders’ policies based on system dynamics (2024)An evolutionary game-theoreti…An evolutionary game and system dynamics approach for the production and consumption of carbon-labeled products-based on a media monitoring perspective (2024)An evolutionary game and syst…National brand’s competition with premium private labels: The role of context-dependent preferences (2023)National brand’s competition …A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand (2023)A stackelberg differential ga…Consumers’ choice of private label considering reference price and moderating effect (2022)Consumers’ choice of private …Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea (2021)Determinants of customer bran…A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty (2021)A game theoretic approach for…Specification Tests in Econometrics (1978)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Introduction and Performance of Store Brands (1995)On the use of structural equation models for marketing modeling (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing (2013)Reference Group Influence on Product and Brand Purchase Decisions (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Travel motivations as souvenir purchase indicators (2005)Research note: E-store image, perceived value and perceived risk (2011)Brand image and customers' willingness to pay a price premium for food brands (2014)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Modelling consumer responses to an apparel store brand: Store image as a risk reducer (2009)The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011)Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products (2013)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Price and Quantity Competition in a Differentiated Duopoly (1984)The Theory of Industrial Organization (1988)Stability in Competition (1990)Retailing research: Past, present, and future (2007)Advertising in Asymmetric Competing Supply Chains (2013)Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research (2015)Meta-Analytic Procedures for Social Research (1991)Meta-Analytic Procedures for Social Research. (1994)Discrete Choice Methods with Simulation (2003)Marketing activity, blogging and sales (2012)Branding in the era of digital (dis)intermediation (2019)The Future of Private Labels: Towards a Smart Private Label Strategy (2021)Monopoly and product quality (1978)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Channel Conflict and Coordination in the E‐Commerce Age (2004)Strategic introduction of the marketplace channel under spillovers from online to offline sales (2017)Managing a dual-channel supply chain under price and delivery-time dependent stochastic demand (2018)Agency selling or reselling: E-tailer information sharing with supplier offline entry (2019)Preference Uncertainty in the Graph Model for Conflict Resolution (2004)The Politics of Authoritarian Rule (2012)Modeling, Analysis and Control of Networked Evolutionary Games (2015)Children’s Application of Theory of Mind in Reasoning and Language (2008)A game theoretic approach for pricing, greening, and social welfare policies in a supply chain with government intervention (2018)The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2011)Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market (2012)The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise (2013)
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References

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  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2004Introduction to game theory813 cited
  • 1997Why Store Brand Penetration Varies by Retailer589 cited
  • 2016Price and quality decisions in dual-channel supply chains399 cited
  • 2003Consumer evaluations of store brands: effects of store image and product attributes389 cited
  • 2007Private Label Strategy: How to Meet the Store Brand Challenge332 cited
  • 2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice315 cited
  • 2006Private label positioning: Quality versus feature differentiation from the national brand295 cited
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  • 2008Private Label Strategy: How to Meet the Store Brand Challenge257 cited
  • 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains224 cited
  • 2001Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics200 cited
  • 2002

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Investigating Category Pricing Behavior at a Retail Chain
200 cited
  • 2006Impact of product pricing and timing of investment decisions on supply chain co-opetition193 cited
  • Cited by

    • 2021Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea44 cited
    • 2021A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty35 cited
    • 2023A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand23 cited
    • 2022Consumers’ choice of private label considering reference price and moderating effect17 cited
    • 2023National brand’s competition with premium private labels: The role of context-dependent preferences15 cited
    • 2024An evolutionary game-theoretic approach for analysis of green innovation and environmental performance of tech firms under stakeholders’ policies based on system dynamics15 cited
    • 2024An evolutionary game and system dynamics approach for the production and consumption of carbon-labeled products-based on a media monitoring perspective15 cited