References

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• 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
• 1990The Effect of a Market Orientation on Business Profitability4,254 cited
• 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
• 1999The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance1,969 cited
• 2009Market orientation, marketing capabilities, and firm performance1,542 cited
• 1994Market attractiveness, resource-based capabilities, venture strategies, and venture performance827 cited
• 1994Managerial Representations of Competitive Advantage735 cited
• 1997A Cross-National Comparative Study of New Product Development Processes: Japan and the United States709 cited
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• 2008Market orientation, competitive advantage, and performance: A demand-based perspective479 cited
• 2019The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs279 cited
• 2009How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation261 cited
• 2011