References

• 1995Building Strong Brands4,432 cited
• 1996Searching for Common Threads: Understanding the Multiple Effects of Diversity in Organizational Groups3,412 cited
• 1996‘Building Strong Brands’2,120 cited
• 2009How to Select, Calculate, and Interpret Effect Sizes1,451 cited
• 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
• 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
• 1993What in the World Do We Hear?: An Ecological Approach to Auditory Event Perception905 cited
• 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?883 cited
• 2009The Effect of Mere Touch on Perceived Ownership820 cited
• 1990Music, Mood, and Marketing746 cited
• 1986Evidence evaluation in complex decision making.659 cited
• 1978Consumer and Industrial Buying Behavior607 cited
• 1988Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations497 cited
• 2018Creating Effective Online Customer Experiences474 cited
• 2001Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework