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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY
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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY (2020)DO GREEN MARKETING AND GREEN BRAND AWAREN…The effect of customer satisfaction on service quality: The case of Iraqi banks (2019)The effect of customer satisf…Consumer Buying Preference Based On Green Marketing And Green Product Development (2018)Consumer Buying Preference Ba…Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products (2017)Green Brand Image Relation Mo…THE INFLUENCE OF GREEN MARKETING ON CONSUMER BUYING BEHAVIOR (Study at The Body Shop Manado) (2016)THE INFLUENCE OF GREEN MARKET…Green brand awareness and customer purchase intention (2015)Green brand awareness and cus…The Concept of Green Marketing and Green Product Development on Consumer Buying Approach (2014)The Concept of Green Marketin…METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)METODE PENELITIAN Kuantitatif…Perception of green brand in an emerging innovative market (2012)Perception of green brand in …The impact of Green Marketing on Customer satisfaction and Envi- ronmental safety (2011)The impact of Green Marketing…Service, Quality & Satisfaction (2011)Service, Quality & Satisfacti…Green marketing (2008)Green marketingProsedur Penelitian Suatu Pendekatan Praktik (2006)Prosedur Penelitian Suatu Pen…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…Factors influencing consumer perceptions of brand trust online (2004)Factors influencing consumer …Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)A Meta-analysis of Online Trust Relationships in E-commerce (2017)Adoption Intention of Fintech Services for Bank Users: An Empirical Examination with an Extended Technology Acceptance Model (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Not So Different After All: A Cross-Discipline View Of Trust (1998)Creating technological innovation via green supply chain management: An empirical analysis (2014)Exchange and Power in Social Life (2017)Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018)Green innovation: A systematic literature review (2020)Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Targeting consumers who are willing to pay more for environmentally friendly products (2001)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Brand sustainability among young consumers: an AHP-TOPSIS approach (2019)Green banking initiatives: a qualitative study on Indian banking sector (2021)On potential strategic framework for green supply chain management in the energy sector using q -rung picture fuzzy AHP & WASPAS decision-making model (2023)An Investigation into the Determinants of Customer Satisfaction (1982)A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The impact of corporate social responsibility factors on the competitiveness of small and medium-sized enterprises (2014)The influence of green marketing on consumer purchase behavior (2016)Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior (2022)Determinants of Chinese consumers' green purchase behavior (2001)Research Methods for Business (2007)The Driver of Green Innovation and Green Image – Green Core Competence (2007)Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study (2021)Generation Y’s Sustainable Purchasing Intention of Green Personal Care Products (2021)Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness (2023)Sustainable consumption: green consumer behaviour when purchasing products (2009)Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability (2010)Mindful consumption: a customer-centric approach to sustainability (2010)The Influence of Customer Satisfaction, Switching Cost and Trusts in a Brand on Customer Loyalty – The Survey on Student as im3 Users in Depok, Indonesia (2014)Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan dan Loyalitas Konsumen (2019)Strategi Bertahan UMKM di Tengah Pandemi Covid-19 (2020)Dampak Pandemi COVID-19 terhadap Perekonomian Indonesia (2020)The Influence of 4C (Constructive, Critical, Creativity, Collaborative) Learning Model on Students’ Learning Outcomes (2021)Jenis-Jenis Penelitian Dalam Penelitian Kuantitatif dan Kualitatif (2023)Determinants of consumers’ purchase behaviour towards green brands (2017)Green branding effects on consumer response: examining a brand stereotype-based mechanism (2020)Recent trends of green human resource management: Text mining and network analysis (2022)Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean (2018)Uji Validitas dan Reliabilitas Instrumen Penelitian Kuantitatif (2018)Metodologi Penelitian Kualitatif (2022)
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References

  • 2006Prosedur Penelitian Suatu Pendekatan Praktik21,948 cited
  • 2014METODE PENELITIAN Kuantitatif, Kualitatif dan R&D14,594 cited
  • 2011Service, Quality & Satisfaction1,309 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products766 cited
  • 2004Factors influencing consumer perceptions of brand trust online478 cited
  • 2012Perception of green brand in an emerging innovative market182 cited
  • 2011The impact of Green Marketing on Customer satisfaction and Envi- ronmental safety129 cited
  • 2008Green marketing88 cited
  • 2017Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products77 cited
  • 2014The Concept of Green Marketing and Green Product Development on Consumer Buying Approach75 cited
  • 2015Green brand awareness and customer purchase intention32 cited
  • 2019The effect of customer satisfaction on service quality: The case of Iraqi banks31 cited
  • 2018Consumer Buying Preference Based On Green Marketing And Green Product Development8 cited
  • 2016THE INFLUENCE OF GREEN MARKETING ON CONSUMER BUYING BEHAVIOR (Study at The Body Shop Manado)8 cited

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