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A study of neuromarketing techniques for proposing cost effective information driven framework for decision making

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References

2006When Does "Economic Man" Dominate Social Behavior?732 cited
2015Analysis of EEG Signals and Facial Expressions for Continuous Emotion Detection555 cited
2007Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice288 cited
2018Consumer neuroscience for marketing researchers204 cited
2010Facial EMG as a tool for inferring affective states180 cited
2017Evaluation of emotional responses to television advertising through neuromarketing75 cited
2017This is your brain on neuromarketing: reflections on a decade of research73 cited

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2022Factors limiting the application of consumer neuroscience: A systematic review20 cited
2024Psychophysiological Investigation of the Effects of Virtual Reality, the New Dimension of Retail Shopping, on Generation Z

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11 cited

2023Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review10 cited

2023Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship10 cited

2023Neuromarketing research trends over the last ten years: a bibliometric analysis of the Scopus databases9 cited

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