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Banking Communications: A Perceptual Study of Customer Relations
16 references·1 citing·49 second hop
Banking Communications: A Perceptual Study of Customer Relations (2020)Banking Communications: A Perceptual Stud…Reviewing corporate social responsibility communication: a legitimacy perspective (2018)Reviewing corporate social re…The Handbook of Customer Satisfaction and Loyalty Measurement (2017)The Handbook of Customer Sati…The impact of communication channels on mobile banking adoption (2016)The impact of communication c…Social media: Influencing customer satisfaction in B2B sales (2015)Social media: Influencing cus…Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry (2015)Does Internal Marketing Influ…Drivers of customers’ switching behaviour in Indian banking industry (2014)Drivers of customers’ switchi…Creating customer loyalty through service customization (2012)Creating customer loyalty thr…Communication strategies to overcome functional and psychological resistance to Internet banking (2009)Communication strategies to o…Princípios de marketing (2007)Princípios de marketingThe role of communication and trust in explaining customer loyalty (2004)The role of communication and…Service quality perspectives and satisfaction in private banking (2000)Service quality perspectives …Factors Influencing the Adoption of Internet Banking (2000)Factors Influencing the Adopt…Word‐of‐mouth communication in the service marketplace (1999)Word‐of‐mouth communication i…Service Quality: Insights and Managerial Implications from the Frontier (1994)Service Quality: Insights and…Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Communication Strategies in M…The Influence of E-Customer Relationship Management on Customer Experience in E-Banking Service (2022)The Influence of E-Customer R…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)Diffusion of Innovations 1 (2019)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)Estimating Nonresponse Bias in Mail Surveys (1977)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How social media applications affect B2B communication and improve business performance in SMEs (2016)Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2018)Traveling with Companions: The Social Customer Journey (2020)Developing Buyer-Seller Relationships (1987)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective (2011)Internet banking service quality and its implication on e-customer satisfaction and e-customer loyalty (2016)Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT (2022)The critical incident technique. 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(1988)A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists (2019)Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman (2020)The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction (2020)Design and Analysis: A Researcher's Handbook (1975)Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. 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(2006)Fundamentos del marketing (2013)Marketing Digital como oportunidad de digitalización de las PYMES en Colombia en tiempo del Covid – 19 (2020)
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References

  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 2000Factors Influencing the Adoption of Internet Banking1,712 cited
  • 1994Service Quality: Insights and Managerial Implications from the Frontier1,539 cited
  • 1990Communication Strategies in Marketing Channels: A Theoretical Perspective1,486 cited
  • 2015Social media: Influencing customer satisfaction in B2B sales579 cited
  • 2004The role of communication and trust in explaining customer loyalty571 cited
  • 2000Service quality perspectives and satisfaction in private banking498 cited
  • 1999Word‐of‐mouth communication in the service marketplace476 cited
  • 2012Creating customer loyalty through service customization370 cited
  • 2007Princípios de marketing332 cited
  • 2017The Handbook of Customer Satisfaction and Loyalty Measurement204 cited
  • 2018Reviewing corporate social responsibility communication: a legitimacy perspective148 cited
  • 2009Communication strategies to overcome functional and psychological resistance to Internet banking133 cited
  • 2016The impact of communication channels on mobile banking adoption109 cited
  • 2014Drivers of customers’ switching behaviour in Indian banking industry

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92 cited
  • 2015Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry48 cited
  • Cited by

    • 2022The Influence of E-Customer Relationship Management on Customer Experience in E-Banking Service19 cited