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Brand loyalty and the Bangtan Sonyeondan (BTS) Korean dance: Global viewers’ perceptions
16 references·2 citing·49 second hop
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Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019)How Well Do Consumer-Brand Re…Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships (2019)Consumer brand engagement, sa…The role of brand authenticity in developing brand trust (2018)The role of brand authenticit…Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees (2018)Retaining hotel employees as …Antecedents of consumer brand engagement and brand loyalty (2016)Antecedents of consumer brand…The Refusal of Work (2015)The Refusal of WorkPop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists (2015)Pop culture, destination imag…Korean Wave as Tool for Korea’s New Cultural Diplomacy (2012)Korean Wave as Tool for Korea…Globalization, or the logic of cultural hybridization: the case of the Korean wave (2009)Globalization, or the logic o…How Presentation Flaws Affect Perceived Site Quality, Trust, and Intention to Purchase from an Online Store (2005)How Presentation Flaws Affect…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect (2002)Product-class effects on bran…Expectancy–Value Theory of Achievement Motivation (2000)Expectancy–Value Theory of Ac…Retail relationships and store loyalty: A multi-level perspective (1997)Retail relationships and stor…Escape Attempts: The Theory and Practice of Resistance of Everyday Life. 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References

  • 2000Expectancy–Value Theory of Achievement Motivation7,373 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1997Retail relationships and store loyalty: A multi-level perspective807 cited
  • 2005How Presentation Flaws Affect Perceived Site Quality, Trust, and Intention to Purchase from an Online Store451 cited
  • 2016Antecedents of consumer brand engagement and brand loyalty436 cited
  • 2002Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect397 cited
  • 1979Escape Attempts: The Theory and Practice of Resistance of Everyday Life.354 cited
  • 2019The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities306 cited
  • 2018Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees274 cited
  • 2019Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships242 cited
  • 2019How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities241 cited
  • 2018The role of brand authenticity in developing brand trust237 cited
  • 2015The Refusal of Work208 cited
  • 2015

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Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists
208 cited
  • 2009Globalization, or the logic of cultural hybridization: the case of the Korean wave203 cited
  • 2012Korean Wave as Tool for Korea’s New Cultural Diplomacy168 cited
  • Cited by

    • 2021Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model12 cited
    • 2024Do K-Pop Consumers’ Fandom Activities Affect Their Happiness, Listening Intention, and Loyalty?7 cited