References

• 1991The theory of planned behavior105,156 cited
• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
• 1996The Behavioral Consequences of Service Quality12,400 cited
• 1991Managing Brand Equity7,170 cited
• 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
• 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,528 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
• 2004Measuring Attitude toward the Brand and Purchase Intentions1,902 cited
• 2003Customer repurchase intention1,739 cited
• 1995Brand Equity, Brand Preference, and Purchase Intent1,357 cited
• 2003Developing and validating measures of facets of customer-based brand equity1,352 cited
• 2001The relationship between customer loyalty and customer satisfaction