References

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• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
• 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 1999How Advertising Works: What Do We Really Know?1,436 cited
• 1995Measuring customer‐based brand equity1,388 cited
• 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
• 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
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• 2011How brand awareness relates to market outcome, brand equity, and the marketing mix366 cited
• 2014How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix271 cited
• 2005Consumer perceptions of store brands versus national brands