SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
16 references·9 citing·38 second hop
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content (2012)Evaluating Promotional Activities in an O…Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia (2011)Group Size and Incentives to …Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Firm-Created Word-of-Mouth Co…A descriptive model of the consumer co-production process (2007)A descriptive model of the co…Two-sided markets: a progress report (2006)Two-sided markets: a progress…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Competition in two-sided markets (2006)Competition in two-sided mark…Two-Sided Network Effects: A Theory of Information Product Design (2005)Two-Sided Network Effects: A …Price structure in two-sided markets: Evidence from the magazine industry (2005)Price structure in two-sided …Dynamic Conversion Behavior at E-Commerce Sites (2004)Dynamic Conversion Behavior a…Competition Between Networks: A Study of the Market for Yellow Pages (2004)Competition Between Networks:…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …The Antitrust Economics of Multi-Sided Platform Markets (2003)The Antitrust Economics of Mu…Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers (2003)Consumer Surplus in the Digit…Medical Innovation Revisited: Social Contagion versus Marketing Effort (2001)Medical Innovation Revisited:…Limited-dependent and qualitative variables in econometrics (1983)Limited-dependent and qualita…Dummy Endogenous Variables in a Simultaneous Equation System (1977)Dummy Endogenous Variables in…The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective (2024)The effect of new e-commerce …The Impact of Discrepancies between Offerors’ Self-Disclosure and Customers’ Reviews on Online Sales of Experiences in Sharing Economy (2023)The Impact of Discrepancies b…Managerial Responses and Customer Engagement in Crowdfunding (2020)Managerial Responses and Cust…Review of studies on digital transaction platforms in marketing journals (2019)Review of studies on digital …Freemium competition among ad-sponsored platforms (2019)Freemium competition among ad…Redesigning the business model: from one-sided to multi-sided (2017)Redesigning the business mode…Can consumers be persuaded on brand microblogs? An empirical study (2017)Can consumers be persuaded on…Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance (2016)Like the ad or the brand? Mar…Gérer l’ouverture dans unbusiness modelmultiface (2016)Gérer l’ouverture dans unbusi…The Problem of Social Cost (1960)Network externalities, competition, and compatibility (1985)Platform Competition in Two-Sided Markets (2003)Digital marketing: A framework, review and research agenda (2016)A Critical Assessment of Business Model Research (2017)The Digital Platform: A Research Agenda (2017)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)The Strength of Weak Ties (1973)Online Display Advertising: Targeting and Obtrusiveness (2011)Are social media replacing traditional media in terms of brand equity creation? (2012)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2012)Diffusion of Innovations 1 (2019)Advances in Consumer Research (2025)The Evolution of Cooperation (1981)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Evolving to a New Dominant Logic for Marketing (2003)Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures (2010)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)Co-Production and the Co-Creation of Value in Public Services: A suitable case for treatment? (2016)Statistical Theories of Mental Test Scores (1969)The Economics and Econometrics of Active Labor Market Programs (1999)Discrete Choice Methods with Simulation (2001)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Digital Economics (2019)Managing the co-creation of value (2007)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Econometric Analysis of Cross Section and Panel Data (2001)Does Foreign Direct Investment Increase the Productivity of Domestic Firms? In Search of Spillovers Through Backward Linkages (2004)Introductory Econometrics for Finance (2008)Industry Platforms and Ecosystem Innovation (2013)Bridging differing perspectives on technological platforms: Toward an integrative framework (2014)
this work references cited by second hop

References

  • 1983Limited-dependent and qualitative variables in econometrics13,257 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2006Competition in two-sided markets3,379 cited
  • 2006Two-sided markets: a progress report2,987 cited
  • 1977Dummy Endogenous Variables in a Simultaneous Equation System1,837 cited
  • 2005Two-Sided Network Effects: A Theory of Information Product Design1,706 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 2003Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers1,178 cited
  • 2007A descriptive model of the consumer co-production process1,012 cited
  • 2009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test836 cited
  • 2001Medical Innovation Revisited: Social Contagion versus Marketing Effort631 cited
  • 2004Competition Between Networks: A Study of the Market for Yellow Pages526 cited
  • 2004Dynamic Conversion Behavior at E-Commerce Sites520 cited
  • 2011Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia498 cited
  • 2003The Antitrust Economics of Multi-Sided Platform Markets

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

483 cited
  • 2005Price structure in two-sided markets: Evidence from the magazine industry356 cited
  • Cited by

    • 2016Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance110 cited
    • 2017Can consumers be persuaded on brand microblogs? An empirical study107 cited
    • 2017Redesigning the business model: from one-sided to multi-sided34 cited
    • 2019Freemium competition among ad-sponsored platforms32 cited
    • 2019Review of studies on digital transaction platforms in marketing journals30 cited
    • 2016Gérer l’ouverture dans unbusiness modelmultiface27 cited
    • 2020Managerial Responses and Customer Engagement in Crowdfunding15 cited
    • 2023The Impact of Discrepancies between Offerors’ Self-Disclosure and Customers’ Reviews on Online Sales of Experiences in Sharing Economy10 cited
    • 2024The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective8 cited