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From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data
16 references·6 citing·43 second hop
From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data (2011)From Business Intelligence to Competitive…How brands grow: what marketers don't know (2011)How brands grow: what markete…Marketing Metrics: 50+ Metrics Every Executive Should Master (2006)Marketing Metrics: 50+ Metric…A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)A Customer Relationship Manag…Modeling Browsing Behavior at Multiple Websites (2004)Modeling Browsing Behavior at…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…The value of private sector business credit information sharing: The US case (2003)The value of private sector b…A Comparison of Online and Offline Consumer Brand Loyalty (2003)A Comparison of Online and Of…Consideration: Review of Research and Prospects for Future Insights (1997)Consideration: Review of Rese…Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top (1996)Competitive Intelligence: How…Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995)Patterns of Buyer Behavior: R…Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Excess Behavioral Loyalty for…Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort? (1988)Generalizing the NBD Model fo…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes (1980)A Multibrand Stochastic Model…Repeat-Buying: Theory and Applications (1974)Repeat-Buying: Theory and App…The Pattern of Consumer Purchases (1959)The Pattern of Consumer Purch…Critical business intelligence practices to create meta-knowledge (2021)Critical business intelligenc…How IT wisdom affects firm performance: An empirical investigation of 15-year US panel data (2020)How IT wisdom affects firm pe…Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data (2018)Uncovering Patterns of Produc…Investor Reaction to Financial Disclosures across Topics: An Application of Latent Dirichlet Allocation* (2018)Investor Reaction to Financia…A generalized count model on customers' purchases in O2O market (2017)A generalized count model on …A research agenda for intelligence studies in business (2016)A research agenda for intelli…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Standing out from the crowd: the visibility-enhancing effects of IPO-related signals on alliance formation by entrepreneurial firms (2007)Market Watch: Information and Availability Cascades Among the Media and Investors in the U.S. IPO Market (2008)Consideration Sets and Competitive Marketing (2011)Advances in Consumer Research (2025)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Advertising as Information (1974)Managing brand equity : capitalizing on the value of a brand name. 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A Large-Scale Exploratory Empirical Study (2005)Resolving the Capability–Rigidity Paradox in New Product Innovation (2005)The Performance of Some Correlation Coefficients for a General Bivariate Distribution (1960)Dynamic Conversion Behavior at E-Commerce Sites (2004)On the Depth and Dynamics of Online Search Behavior (2004)Promotional Chat on the Internet (2006)The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2011)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Measuring and managing brand loyalty (2001)A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2007)Anti-branding on the internet (2008)Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach (1991)Building Models for Marketing Decisions (2000)Estimating aggregate consumer preferences from online product reviews (2010)Competitive intelligence process and tools for intelligence analysis (2008)Competitive intelligence: construct exploration, validation and equivalence (2008)Big Data Analytics in Building the Competitive Intelligence of Organizations (2020)
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References

  • 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go871 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1996Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top351 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 2003A Comparison of Online and Offline Consumer Brand Loyalty342 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1995Patterns of Buyer Behavior: Regularities, Models, and Extensions271 cited
  • 1997Consideration: Review of Research and Prospects for Future Insights241 cited
  • 2004Modeling Browsing Behavior at Multiple Websites220 cited
  • 2006Marketing Metrics: 50+ Metrics Every Executive Should Master206 cited
  • 2003The value of private sector business credit information sharing: The US case203 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
  • 1974Repeat-Buying: Theory and Applications188 cited
  • 2011

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How brands grow: what marketers don't know
151 cited
  • 1980A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes148 cited
  • Cited by

    • 2016A research agenda for intelligence studies in business45 cited
    • 2018Investor Reaction to Financial Disclosures across Topics: An Application of Latent Dirichlet Allocation*43 cited
    • 2020How IT wisdom affects firm performance: An empirical investigation of 15-year US panel data23 cited
    • 2021Critical business intelligence practices to create meta-knowledge22 cited
    • 2017A generalized count model on customers' purchases in O2O market20 cited
    • 2018Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data14 cited