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Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites

16 references·16 citing·37 second hopsampled

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1996The Behavioral Consequences of Service Quality11,994 cited
1987Developing Buyer-Seller Relationships9,139 cited
2003Trust and TAM in Online Shopping: An Integrated Model18,618 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology5,540 cited
2000E-commerce: the role of familiarity and trust3,438 cited
2002Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge2,727 cited
2006Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior12,683 cited
2004Building Effective Online Marketplaces with Institution-Based Trust2,511 cited
2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
2003eTailQ: dimensionalizing, measuring and predicting etail quality2,295 cited
2001What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology2,278 cited

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2002

The impact of initial consumer trust on intentions to transact with a web site: a trust building model

2,163 cited

2004Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services2,025 cited

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