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Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

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References

2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
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2010Neuromarketing188 cited

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2010Neuromarketing: Exploring the Brain of the Consumer169 cited

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2022Neuromarketing: An Emerging Domain in the Formal Education System8 cited
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