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Online brand advocacy and brand loyalty: a reciprocal relationship?
16 references·3 citing·41 second hop
Online brand advocacy and brand loyalty: a reciprocal relationship? (2021)Online brand advocacy and brand loyalty: …Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMConsumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…How to Write Up and Report PLS Analyses (2009)How to Write Up and Report PL…Method Variance in Organizational Research (2006)Method Variance in Organizati…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…An Integrative Theory of Intergroup Conflict (2000)An Integrative Theory of Inte…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Social Identity Theory and the Organization (1989)Social Identity Theory and th…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Social Exchange Theory (1976)Social Exchange TheorySmartphone advocacy: perceived brand authenticity and love and the need for uniqueness (2025)Smartphone advocacy: perceive…Enhancing Brand Loyalty: A Relationship Marketing Perspective within the Context of Contractual Services (2024)Enhancing Brand Loyalty: A Re…Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust (2023)Impact of Brand Personality C…The Method of Path Coefficients (1934)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)The effect of green human resource management on hotel employees’ eco-friendly behavior and environmental performance (2018)Transformational leadership and employee performance: The role of identification, engagement and proactive personality (2018)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Conduct of Inquiry (1967)Estimation of a Model with Multiple Indicators and Multiple Causes of a Single Latent Variable (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)\nThe use of partial least squares path modeling in international marketing (2009)PLS-SEM: Indeed a Silver Bullet (2011)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics19,243 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2000An Integrative Theory of Intergroup Conflict12,620 cited
  • 1989Social Identity Theory and the Organization11,468 cited
  • 2015Common Method Bias in PLS-SEM11,396 cited
  • 1999Whence Consumer Loyalty?10,801 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
  • 2009How to Write Up and Report PLS Analyses5,398 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,656 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,640 cited

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  • 1976Social Exchange Theory3,527 cited
  • 2006Method Variance in Organizational Research3,440 cited
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    • 2024Enhancing Brand Loyalty: A Relationship Marketing Perspective within the Context of Contractual Services13 cited
    • 2025Smartphone advocacy: perceived brand authenticity and love and the need for uniqueness5 cited
    • 2023Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust5 cited