SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach
16 references·0 citing·46 second hop
Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach (2021)Digital Marketing Strategy of Creative Co…Review of Digital Marketing & Business Sustainability of E-Commerce During Pandemic Covid-19 In Indonesia (2020)Review of Digital Marketing &…Metode Penelitian Kualitatif (2017)Metode Penelitian KualitatifThe usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study (2015)Effectiveness of Digital Mark…Metode Penelitian Bisnis (2014)Metode Penelitian BisnisThe Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions (2012)The Evolution of Social Comme…The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)The Effect of Customers' Soci…Are social media replacing traditional media in terms of brand equity creation? (2012)Are social media replacing tr…Corporate blogs as e-CRM tools – Building consumer engagement through content management (2010)Corporate blogs as e-CRM tool…Website Morphing (2009)Website MorphingBranding in the post-internet era (2009)Branding in the post-internet…“i‐Branding”: developing the internet as a branding tool (2007)“i‐Branding”: developing the …A Comparative Study on Marketing Mix Models for Digital Products (2005)A Comparative Study on Market…Customer Equity Management (2004)Customer Equity ManagementE-Commerce (2000)E-CommercePrinciples of Marketing (1972)Principles of MarketingConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The future of competition: co-creating unique value with customers (2004)Are small travel agencies ready for digital marketing? Views of travel agency managers (2020)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)Promoting tourism business through digital marketing in the new normal era: a sustainable approach (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Social commerce research: An integrated view (2013)Consumers' decisions in social commerce context: An empirical investigation (2015)Empirical investigation of Facebook discontinues usage intentions based on SOR paradigm (2017)The Commitment-Trust Theory of Relationship Marketing (1994)Econometric Analysis of Cross Section and Panel Data (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Social Media Marketing: A Literature Review and Implications (2016)The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)A stage to engage: Social media use and corporate reputation (2014)Measuring Consumers’ Engagement With Brand-Related Social-Media Content (2016)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)SMEs and Marketing: A Systematic Literature Review (2016)Digital Entrepreneurship and its Role in Innovation Systems: A Systematic Literature Review as a Basis for Future Research Avenues for Sustainable Transitions (2020)SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem (2022)Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Cognitive Reflection and Decision Making (2005)Our Twitter Profiles, Our Selves: Predicting Personality with Twitter (2011)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)When Does Retargeting Work? Information Specificity in Online Advertising (2013)Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)The entrepreneur's business model: toward a unified perspective (2004)Business Models: Origin, Development and Future Research Perspectives (2015)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)PENGGUNAAN MEDIA AUDIO VISUAL UNTUK MENINGKATKAN HASIL BELAJAR SISWA PADA MATERI HUBUNGAN ANTARMAKHLUK HIDUP (2016)Strategi Bertahan UMKM di Tengah Pandemi Covid-19 (2020)Project-Based Learning and Problem-Based Learning Models in Critical and Creative Students (2023)Pengaruh media animasi terhadap hasil belajar dan motivasi belajar siswa materi sistem kelistrikan otomotif (2013)PENGARUH PENDIDIKAN KEWIRAUSAHAAN, SELF EFFICACY DAN LOCUS OF CONTROL PADA NIAT BERWIRAUSAHA (2016)Pengaruh Lingkungan Kerja, Kepuasan Kerja dan Beban Kerja Terhadap Kinerja Pegawai (2019)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 2017Metode Penelitian Kualitatif1,602 cited
  • 2014Metode Penelitian Bisnis1,501 cited
  • 2000E-Commerce937 cited
  • 2012Are social media replacing traditional media in terms of brand equity creation?798 cited
  • 2015The usage of digital marketing channels in SMEs580 cited
  • 2012The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation548 cited
  • 2012The Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions541 cited
  • 2015Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study449 cited
  • 2009Website Morphing300 cited
  • 2009Branding in the post-internet era265 cited
  • 2007“i‐Branding”: developing the internet as a branding tool134 cited
  • 2010Corporate blogs as e-CRM tools – Building consumer engagement through content management122 cited
  • 2004Customer Equity Management88 cited
  • 2020Review of Digital Marketing & Business Sustainability of E-Commerce During Pandemic Covid-19 In Indonesia79 cited
  • 2005

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

A Comparative Study on Marketing Mix Models for Digital Products
29 cited

Cited by

No citing works inside the corpus for this window.