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Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals
16 references·15 citing·47 second hop
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1970Literature as Exploration1,583 cited
  • 2001On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis1,259 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 2006Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions947 cited
  • 2003Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream744 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited
  • 2016I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions314 cited
  • 2013Company environmental performance and consumer purchase intentions309 cited
  • 1986The Role of Attention in Mediating the Effect of Advertising on Attribute Importance292 cited
  • 2003The Role of Virtual Experience in Consumer Learning265 cited
  • 2015The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services253 cited
  • 2007

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Hedonic usage of product virtualization technologies in online apparel shopping
208 cited
  • 2010Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice198 cited
  • 2012Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site196 cited
  • Cited by

    • 2023The online flow and its influence on awe experience: an AI-enabled e-tail service exploration61 cited
    • 2024Technology Development in Online Grocery Shopping—From Shopping Services to Virtual Reality, Metaverse, and Smart Devices: A Review44 cited
    • 2023A systematic literature review and analysis of try-on technology: Virtual fitting rooms44 cited
    • 2022How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch37 cited
    • 2024In-store augmented reality experiences and its effect on consumer perceptions and behaviour33 cited
    • 2022Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions21 cited
    • 2023Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers21 cited
    • 2024Southeast Asian consumer acceptance of 3D virtual fitting technologies in cross-border online shopping17 cited
    • 2024Unveiling product imagination and decision comfort through personalized virtual try-on: the moderating role of spatial processing perception16 cited
    • 2024Revolutionizing Customer Experience: Integrating Blockchain with AR and VR in Retail12 cited
    • 2025Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective11 cited
    • 2022Comparing Customer Behaviours: Immersive Virtual Reality Store Experiences versus Web and Physical Store Experiences8 cited
    • 2024Is Metaverse Intended for Purchasing? An Empirical Investigation6 cited
    • 2024Being real about teaching virtual: comparing academic and industry views on 3D/Virtual technology adoption4 cited
    • 2022Let me Entertain You – the Influence of Augmented Reality on Purchasing Intention in E-Commerce4 cited