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Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail
16 references·0 citing·48 second hop
Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail (2021)Causal Quantification of Cannibalization …Retail forecasting: Research and practice (2019)Retail forecasting: Research …Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type (2019)Estimating cannibalizing effe…Estimating Cannibalization Rates for Pioneering Innovations (2010)Estimating Cannibalization Ra…Assessing the Demand for a Functional Food Product: Is There Cannibalization in the Orange Juice Category? (2009)Assessing the Demand for a Fu…Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing (2007)Practice Prize Report—An Asso…Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry (2007)Empirical Analysis of Budget …Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics (2006)Promotion Profitability for a…Identifying the effects of cannibalization on the product portfolio (2005)Identifying the effects of ca…Decomposing the Sales Promotion Bump with Store Data (2004)Decomposing the Sales Promoti…Erratum (1997)ErratumThe measurement of cannibalization (1996)The measurement of cannibaliz…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…CANNIBALISM IN MULTIBRAND FIRMS (1986)CANNIBALISM IN MULTIBRAND FIR…Cannibalism and new product development (1978)Cannibalism and new product d…Forecasting principles and practiceForecasting principles and pr…A Mathematical Modeling Approach to Product Line Decisions (1976)Benefit Structure Analysis: A New Tool for Product Planning (1976)Product Management: Strategy and Organization (1978)Launching New Products with Cannibalization Potential: An Optimal Timing Framework (1996)Competitive Response to Radical Product Innovations (2008)Organizing for radical product innovation (2015)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Empirical Generalizations from Reference Price Research (1995)Conditioning Prices on Purchase History (2005)Sales Promotion Models (2008)A retail store SKU promotions optimization model for category multi-period profit maximization (2016)Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing (2021)Monopoly and product quality (1978)Market Segmentation, Self-Selection, and Product Line Design (1984)Measuring brand value with scanner data (1993)Building Store Loyalty through Store Brands (2000)Marketing and business performance (2011)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)Understanding retail branding: conceptual insights and research priorities (2004)Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research (2009)Journal of Computational and Graphical Statistics (2014)Forty Years of Price Transmission Research in the Food Industry: Insights, Challenges and Prospects (2016)Sustainable trade promotion decisions under demand disruption in manufacturer-retailer supply chains (2018)The theory and practice of econometrics (1986)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Does Online Information Drive Offline Revenues? (2010)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior (2010)The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior (2011)Econometric policy evaluation: A critique (1976)Diffusion of innovations (2003)Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns (2015)Do display ads influence search? Attribution and dynamics in online advertising (2015)Diffusion of Innovations 1 (2019)Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies (2021)Forecasting Using Principal Components From a Large Number of Predictors (2002)Another look at measures of forecast accuracy (2006)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Application of Artificial Intelligence in Automation of Supply Chain Management (2019)Kaggle forecasting competitions: An overlooked learning opportunity (2020)Retail sales forecasting with meta-learning (2020)A Comparison of ARIMA and LSTM in Forecasting Time Series (2018)The Performance of LSTM and BiLSTM in Forecasting Time Series (2019)Recurrent Neural Networks for Time Series Forecasting: Current status and future directions (2020)
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References

  • n.d.Forecasting principles and practice4,364 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 2019Retail forecasting: Research and practice357 cited
  • 2004Decomposing the Sales Promotion Bump with Store Data237 cited
  • 2006Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics186 cited
  • 2007Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing72 cited
  • 2010Estimating Cannibalization Rates for Pioneering Innovations65 cited
  • 2007Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry61 cited
  • 1978Cannibalism and new product development61 cited
  • 2005Identifying the effects of cannibalization on the product portfolio48 cited
  • 1996The measurement of cannibalization44 cited
  • 2019Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type43 cited
  • 1986CANNIBALISM IN MULTIBRAND FIRMS43 cited
  • 1997Erratum42 cited

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  • 2009Assessing the Demand for a Functional Food Product: Is There Cannibalization in the Orange Juice Category?17 cited
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