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Cocriação de Valor no Turismo
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Cocriação de Valor no Turismo (2021)Cocriação de Valor no TurismoInstitutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Customer loyalty: a review an…Value co-creation: concept and measurement (2014)Value co-creation: concept an…Service-Dominant Logic: Premises, Perspectives, Possibilities (2014)Service-Dominant Logic: Premi…Modelagem de Equações Estruturais com Utilização do Smartpls (2014)Modelagem de Equações Estrutu…VALUE CO-CREATION SIGNIFICANCE OF TOURIST RESOURCES (2013)VALUE CO-CREATION SIGNIFICANC…Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Crowd‐funding: transforming customers into investors through innovative service platforms (2011)Crowd‐funding: transforming c…Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Expanding understanding of se…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Agenda for Co-Creation Tourism Experience Research (2009)Agenda for Co-Creation Touris…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…The future of competition: co-creating unique value with customers (2004)The future of competition: co…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…The Measurement of Observer Agreement for Categorical Data (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Toward a theory of customer engagement marketing (2016)Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Customer engagement: the construct, antecedents, and consequences (2016)Advances in Consumer Research (2025)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)The Strength of Weak Ties (1973)The Constitution of Society. Outline of the Theory of Structuration (1984)The Role of Customer Engagement Behavior in Value Co-Creation (2014)Co-Production and the Co-Creation of Value in Public Services: A suitable case for treatment? (2016)Service-dominant logic 2025 (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Understanding Customer Experience Throughout the Customer Journey (2016)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)Institutions, Institutional Change and Economic Performance (1990)S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)Designing conceptual articles: four approaches (2020)Co-creation experiences: The next practice in value creation (2004)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2010Expanding understanding of service exchange and value co-creation: a social construction approach1,426 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2014Value co-creation: concept and measurement1,218 cited
  • 2014Modelagem de Equações Estruturais com Utilização do Smartpls1,202 cited
  • 2011Crowd‐funding: transforming customers into investors through innovative service platforms1,100 cited
  • 2009Agenda for Co-Creation Tourism Experience Research663 cited
  • 2015Customer loyalty: a review and future directions with a special focus on the hospitality industry620 cited
  • 2014

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Service-Dominant Logic: Premises, Perspectives, Possibilities
516 cited
  • 2013VALUE CO-CREATION SIGNIFICANCE OF TOURIST RESOURCES442 cited
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