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SYNCHRONOUS ONLINE DISCUSSION BOARD AS A PRIMARY MODE OF DELIVERING MARKETING EDUCATION: RESPONDING TO THE COVID-19 PANDEMIC AND BEYOND
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References

  • 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,249 cited
  • 1988The Long Interview5,219 cited
  • 2016Issues in Teacher Education594 cited
  • 2002Learning within incoherent structures: the space of online discussion forums475 cited
  • 2009Asynchronous Discussion Forums: Success Factors, Outcomes, Assessments, and Limitations312 cited
  • 2009A Comparison of Asynchronous Online Text-Based Lectures and Synchronous Interactive Web Conferencing Lectures238 cited
  • 2018Embracing Digitalization: Student Learning and New Technologies223 cited
  • 2013A dynamic analysis of the interplay between asynchronous and synchronous communication in online learning: The impact of motivation221 cited
  • 2012Exploring asynchronous and synchronous tool use in online courses215 cited
  • 2018Exclusively Synchronous Online (VIRI) Learning: The Impact on Student Performance and Engagement Outcomes181 cited
  • 2020A class of one: Students’ satisfaction with online learning128 cited
  • 2001New Horizons in Distance Education: The Online Learner-Centered Marketing Class122 cited
  • 2010Teaching Business Cases Online Through Discussion Boards: Strategies and Best Practices90 cited
  • 2007Designing Discussion Activities to Achieve Desired Learning Outcomes: Choices Using Mode of Delivery and Structure

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60 cited
  • 2019Digital Disruption: The Transdisciplinary Future of Marketing Education60 cited
  • 1996he underlying study on the application of instructional systems development mode l for industrial education program31 cited
  • Cited by

    • 2023Embedding Canva into the marketing classroom: a dialogic and social learning approach to classroom innovation10 cited
    • 2021LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’ PERSONAL BRANDS8 cited
    • 2023Competitive advantage for life: an industry view of marketing communication education7 cited