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Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India
16 references·6 citing·41 second hop
Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India (2021)Creating Electronic Word of Mouth Credibi…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Digitization of Word of M…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…The Strength of Weak Ties (1973)The Strength of Weak TiesThe Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions (2025)Unlocking the Power of Ads: A…Exploring the mediating effect of customer satisfaction on the relationships between service quality, efficiency, and reliability and customer retention, loyalty in E-banking performance in emerging markets (2024)Exploring the mediating effec…Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet (2024)Digital Marketing’s Effect on…Decision Framework for Eco-Friendly Hospitality: A Sustainable Future for Hotel Industry in High-Altitude Regions (2024)Decision Framework for Eco-Fr…Green Products Buying Behaviour of Saudi Arabian and Indian Consumers: a Comparative Study (2023)Green Products Buying Behavio…How Positive and Negative Electronic Word of Mouth (eWOM) Affects Customers’ Intention to Use Social Commerce? A Dual-Stage Multi Group-SEM and ANN Analysis (2022)How Positive and Negative Ele…PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Psychology of Interpersonal Relations. (1958)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital: Prospects for a New Concept (2002)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)The Interpersonal Theory of Psychiatry (2013)Diffusion of Innovations 1 (2019)Self-Perception Theory (1972)Script processing in attitude formation and decision making. (1976)The Elaboration Likelihood Model of Persuasion (1986)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Mood and judgment: The affect infusion model (AIM). (1995)Cognition and Social Behavior (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The psychology of interpersonal relations. (1958)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)What Makes Online Content Viral? (2011)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

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  • 1973The Strength of Weak Ties40,446 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

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2,453 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • Cited by

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    • 2024Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet12 cited
    • 2025Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions11 cited
    • 2024Decision Framework for Eco-Friendly Hospitality: A Sustainable Future for Hotel Industry in High-Altitude Regions9 cited
    • 2023Green Products Buying Behaviour of Saudi Arabian and Indian Consumers: a Comparative Study9 cited