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Changing Paradigm of Consumer Experience Through Martech – A Case Study on Indian Online Retail Industry
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Changing Paradigm of Consumer Experience Through Martech – A Case Study on Indian Online Retail Industry (2021)Changing Paradigm of Consumer Experience …Marketing in a data-driven digital world: Implications for the role and scope of marketing (2020)Marketing in a data-driven di…Digital Marketing during COVID 19: Consumer’s Perspective (2020)Digital Marketing during COVI…The future of technology and marketing: a multidisciplinary perspective (2019)The future of technology and …State-of-the-art and adoption of artificial intelligence in retailing (2019)State-of-the-art and adoption…Company Analysis – The Beginning Step for Scholarly Research (2017)Company Analysis – The Beginn…An Effective Method Of Developing Business Case Studies Based On Company Analysis (2017)An Effective Method Of Develo…Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy (2016)Discernible impact of augment…Applying Swoc Analysis To An Institution Of Higher Education (2015)Applying Swoc Analysis To An …Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…Generic technology‐based service quality dimensions in banking (2011)Generic technology‐based serv…Endnote: Retail Work — Perceptions and Reality (2011)Endnote: Retail Work — Percep…Technology: advancing retail buyer performance in the twenty‐first century (2010)Technology: advancing retail …Acceptance of recommendations to buy in online retailing (2010)Acceptance of recommendations…Insights into the Growth of New Retail Formats in India (2009)Insights into the Growth of N…The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…Technology in retail (2000)Technology in retailEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Impact of Service Quality on Customer Satisfaction and Customer Loyalty: Evidence from Banking Sector (2014)Customer satisfaction and its measurement in hospitality enterprises: a revisit and update (2016)Impact of self-service technology (SST) service quality on customer loyalty and behavioral intention: The mediating role of customer satisfaction (2018)The Nature of the Firm (1937)The Economic Institutions of Capitalism (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Social media competitive analysis and text mining: A case study in the pizza industry (2013)A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. 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References

  • 2012Customer engagement, buyer‐seller relationships, and social media1,388 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
  • 2019The future of technology and marketing: a multidisciplinary perspective630 cited
  • 2016Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy555 cited
  • 2011Generic technology‐based service quality dimensions in banking357 cited
  • 2020Marketing in a data-driven digital world: Implications for the role and scope of marketing220 cited
  • 2015Applying Swoc Analysis To An Institution Of Higher Education215 cited
  • 2019State-of-the-art and adoption of artificial intelligence in retailing131 cited
  • 2017Company Analysis – The Beginning Step for Scholarly Research122 cited
  • 2010Acceptance of recommendations to buy in online retailing106 cited
  • 2020Digital Marketing during COVID 19: Consumer’s Perspective93 cited
  • 2017An Effective Method Of Developing Business Case Studies Based On Company Analysis45 cited
  • 2010Technology: advancing retail buyer performance in the twenty‐first century41 cited
  • 2000Technology in retail39 cited
  • 2009Insights into the Growth of New Retail Formats in India

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23 cited
  • 2011Endnote: Retail Work — Perceptions and Reality12 cited
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